Senior Digital Marketing Strategist

firstPRO, Inc; Wilmington (DE); On-site; USD 90,000 - 100,000; Full time

Job summary

A global professional services organization is seeking a Senior Digital Marketing Strategist to lead data-driven, multichannel marketing campaigns. This role involves collaborating with internal stakeholders to execute strategies that balance brand initiatives and account-based marketing (ABM). The ideal candidate should possess strong digital marketing expertise, a passion for AI innovations, and at least 7 years of B2B marketing experience. This position offers opportunities for long-term career growth and innovation.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field.
• 7+ years of B2B digital marketing experience.
• Strong expertise in ABM and digital campaign development.

Responsibilities

• Partner with internal marketing leaders to design integrated digital campaigns.
• Develop and execute multichannel programs including SEO and paid media.
• Build and execute ABM strategies using leading ABM platforms.

Skills

ABM expertise

Digital campaign development

Marketing automation proficiency

SEO knowledge

Strong communication skills

Data-driven decision making

Education

Bachelor's degree in Marketing, Business, or related field

Tools

HubSpot

Salesforce

Job description

Salary: Up to $100,000 | Direct Hire

Join a global, industry-leading professional services organization recognized for innovation, stability, and long-term career growth. This organization supports businesses worldwide with knowledge-based legal, financial, and corporate solutions.

Overview

Our client is seeking a Senior Digital Marketing Strategist to join its digital marketing team and lead data-driven, multichannel campaigns that drive awareness, engagement, and demand. This role serves as a strategic partner to internal marketing stakeholders, balancing brand-level initiatives with precise account-based marketing (ABM) programs.

The ideal candidate brings a strong strategic mindset, deep digital expertise, and a genuine curiosity for how AI is reshaping modern marketing.

Senior Digital Marketing Strategist – Responsibilities

• Partner with internal marketing leaders to design integrated digital campaigns aligned with business objectives
• Develop and execute multichannel programs using paid media, SEO, webinars, email automation, and digital nurture strategies
• Balance brand awareness initiatives with ABM-driven engagement for priority accounts

Account-Based Marketing (ABM)

• Build and execute ABM strategies using leading ABM platforms and intent-data tools
• Leverage predictive insights to personalize digital engagement for high-value accounts
• Align campaign execution and reporting with CRM systems to support pipeline and revenue goals

Marketing Automation & Analytics

• Use marketing automation platforms (HubSpot or similar) for campaign deployment, optimization, and reporting
• Design and optimize nurture programs, lifecycle workflows, segmentation, and lead scoring models
• Analyze performance data to inform targeting, optimization, and audience insights
• Apply AI-powered tools to enhance personalization, performance, and efficiency
• Optimize digital presence for AI-powered search and discovery (AIO/GEO)
• Stay current on emerging digital channels, tools, and best practices

Measurement & Continuous Improvement

• Analyze campaign performance across channels and platforms
• Deliver actionable insights and recommendations to improve ROI
• Share best practices and learnings across marketing teams

Senior Digital Marketing Strategist – Requirements

• Bachelor’s degree in Marketing, Business, or related field
• 7+ years of B2B digital marketing experience
• Strong expertise in ABM, digital campaign development, and marketing funnel strategy
• Hands-on experience with marketing automation and CRM platforms (HubSpot, Salesforce, or similar)
• Solid understanding of SEO, paid media, webinars, email, and web strategy
• Analytical, data-driven mindset with strong communication skills
• Passion for AI, innovation, and emerging digital marketing trends