Growth Marketing Lead: Brand, Demand Gen & Martech

R A Pearson Company; Spokane (WA); On-site; USD 110,000 - 150,000; Full time

Job summary

Paylocity is seeking a senior marketing leader in Spokane, WA to own brand strategy, demand generation, and the marketing tech stack. You will align sales with targeted campaigns, develop customer-focused programs, and drive pipeline growth across digital and traditional channels.

The role requires 5+ years in marketing or business development, strong analytical skills, and expertise with Salesforce and Pardot. You will collaborate cross-functionally to optimize content, data quality, and ROI.

Qualifications

• Bachelor's degree in marketing, business administration or a related field.
• 5+ years of progressive experience in marketing or business development; industrial manufacturing experience preferred.
• Strategic thinker with strong business acumen and a customer-focused, results-driven approach.
• Proficiency with generative AI tools (Copilot, Gemini, ChatGPT, Canva, Jasper, Perplexity, etc.) for content, campaigns, and marketing automation.
• Hands‑on CRM and marketing automation experience (Salesforce and Pardot/Account Engagement or equivalent) - dashboards, list building, lead routing, and data quality at scale.
• Working knowledge of HTML/CSS, web CMS (WordPress or similar), web forms, and GA4 analytics.
• Experience with workflow automation tools (n8n, Power Automate, or similar) to streamline reporting and connect systems.
• Graphic design and video production skills (Adobe/Canva, video editing, voiceover).
• Excellent written and verbal communication skills, able to convey complex ideas clearly and persuasively.
• Strong leadership and organizational skills -- managing multiple priorities, delegating effectively, and collaborating across cross-functional teams.
• Analytical, resourceful problem‑solver committed to continuous improvement.

Responsibilities

• Track industry trends, customer insights, and competitive dynamics, translating intelligence into integrated marketing strategies across digital and traditional channels.
• Own the brand strategy, ensuring consistent representation across channels and through acquisitions.
• Partner with Sales Support to equip sales with tools, training, and materials, driving lead generation and pipeline growth.
• Champion a customer-centric culture by building processes to capture Voice of the Customer (VoC) insights.
• Own the marketing technology stack — Salesforce, Pardot, ZoomInfo; lead capture and routing, data hygiene, segmentation, and attribution reporting.
• Build marketing automation and reporting workflows delivering CRM intelligence to sales and leadership (deal alerts, pipeline digests, prospect activity, KPI dashboards).
• Manage the corporate website end-to-end — content, design/build, forms, SEO, analytics.
• Plan and execute demand generation programs (paid search, email campaigns, targeted prospect lists), with performance and pipeline reporting.

Skills

Marketing strategy

Leadership

CRM & automation

Digital marketing

Content creation

Analytics

Strategic thinking

Communication

Education

Bachelor's degree in marketing or related field

Tools

Salesforce

Pardot/Account Engagement

ZoomInfo

WordPress

HTML/CSS

GA4

Canva

Jasper

Power Automate

n8n

Job description

Description

• Partner with internal and external stakeholders to track industry trends, customer insights, and competitive dynamics, translating that intelligence into integrated marketing strategies across digital and traditional channels.
• Own the company's brand strategy, ensuring consistent representation across all channels and through organizational growth, including acquisitions.
• Partner with the Sales Support Team to equip sales with tools, training, and materials, and to drive lead generation and pipeline growth through targeted outreach and strategic alignment.
• Champion a customer-centric culture by building processes to capture and share Voice of the Customer (VoC) insights across the organization.
• Own the marketing technology stack (Salesforce, Pardot/Account Engagement, ZoomInfo) — lead capture and routing, database hygiene, segmentation, and campaign attribution reporting.
• Build marketing automation and reporting workflows that deliver CRM intelligence to sales and leadership (deal alerts, pipeline digests, prospect activity notifications, KPI dashboards).
• Manage the corporate website end-to-end -- content, page and landing page design and build (HTML/CSS, WordPress), forms, conversion paths, SEO, and analytics.
• Plan and execute demand generation programs (paid search, E-Mail campaigns, targeted prospect lists), reporting on performance and pipeline contribution.

Requirements

• Bachelor's degree in marketing, business administration or a related field.
• 5+ years of progressive experience in marketing or business development; industrial manufacturing experience preferred.
• Strategic thinker with strong business acumen and a customer-focused, results-driven approach.
• Proficiency with generative AI tools (Copilot, Gemini, ChatGPT, Canva, Jasper, Perplexity, etc.) for content, campaigns, and marketing automation.
• Hands-on CRM and marketing automation experience (Salesforce and Pardot/Account Engagement or equivalent) - dashboards, list building, lead routing, and data quality at scale.
• Working knowledge of HTML/CSS, web CMS (WordPress or similar), web forms, and GA4 analytics.
• Experience with workflow automation tools (n8n, Power Automate, or similar) to streamline reporting and connect systems.
• Graphic design and video production skills (Adobe/Canva, video editing, voiceover).
• Excellent written and verbal communication skills, able to convey complex ideas clearly and persuasively.
• Strong leadership and organizational skills -- managing multiple priorities, delegating effectively, and collaborating across cross-functional teams.
• Analytical, resourceful problem-solver committed to continuous improvement.