Digital Strategy & Marketing Specialist

Private Label Staff; Washington (District of Columbia); On-site; USD 95,000 - 140,000; Full time

Job summary

Private Label Staff seeks a Senior Digital Growth & Marketing Specialist to strengthen market presence, increase brand awareness, and drive measurable digital growth. The role leads SEO, AI-driven search visibility, website performance, digital campaigns, analytics, and market positioning, collaborating with Marketing, Sales, Solutions, and technology partners.

The candidate should be strategic, analytical, and hands-on, able to translate complex technology into compelling marketing, and manage

Qualifications

• 4+ years of digital marketing, growth marketing or B2B marketing experience.
• Strong knowledge of technical SEO, content optimization, analytics and search strategy.
• Experience with AI-powered search concepts (AEO/GEO) and generative search.
• Proven ability to develop measurable B2B digital campaigns.
• Experience with WordPress or similar CMS.
• Excellent analytical, communication and project-management skills.

Responsibilities

• Develop and execute digital growth and visibility strategies.
• Own SEO, AEO, GEO and AI-search initiatives.
• Optimize website content, landing pages and customer journeys.
• Manage paid search, paid social, organic search, email and partner campaigns.
• Develop content and thought-leadership programs.
• Analyze performance, build reports and recommend improvements.
• Support marketing through OEM, technology and channel partners.
• Translate technical capabilities into compelling digital content and campaigns.

Skills

Digital marketing

SEO

Analytics

B2B marketing

Paid campaigns

WordPress

ABM

Project management

Communication

Self-starter

Tools

Semrush

Google Search Console

GA4

Google Tag Manager

Google Ads

LinkedIn Campaign Manager

WordPress

HubSpot

Salesforce

Generative AI tools

Job description

About the Role

We are seeking a Senior Digital Growth & Marketing Specialist to strengthen our market presence, increase brand awareness, and drive measurable digital growth.This role will lead SEO, AI-driven search visibility, website performance, digital campaigns, analytics, and market positioning, working closely with Marketing, Sales, Solutions, and technology partners.

Who Will Thrive in This Role

A strategic, analytical, and hands-on marketer who can:

• Drive B2B digital marketing and SEO strategies.
• Use data to identify opportunities and measure results.
• Understand AI search, AEO, GEO, and emerging platforms.
• Translate complex technology into compelling marketing.
• Collaborate across teams and manage multiple priorities.

What Success Looks Like

• Increased brand and digital visibility.
• Stronger organic and AI-search presence.
• Growth in qualified traffic, engagement, and conversions.
• Improved campaign performance and ROI.
• Increased marketing-attributed opportunities.

Key Responsibilities

• Develop and execute digital growth and visibility strategies.
• Own SEO, AEO, GEO, and AI-search initiatives.
• Optimize website content, landing pages, and customer journeys.
• Manage paid search, paid social, organic search, email, and partner campaigns.
• Develop content and thought-leadership strategies.
• Analyze performance, build reporting, and recommend improvements.
• Support marketing through OEM, technology, and channel partners.
• Translate technical capabilities into compelling digital content and campaigns.

Required Qualifications

• 4+ years of experience in digital marketing, growth marketing, SEO, demand generation, or B2B marketing.
• Strong knowledge of technical SEO, content optimization, analytics, and search strategy.
• Understanding of AI-powered search, AEO, GEO, and generative search.
• Experience developing measurable B2B digital campaigns.
• Experience with websites/CMS platforms such as WordPress.
• Strong analytical, communication, and project-management skills.
• Ability to translate complex technical offerings into compelling marketing.
• Self-starter who can balance strategy, analysis, and execution.

Platforms & Tools:

Experience with some combination of: Semrush, Google Search Console, GA4, Google Tag Manager, Google Ads, LinkedIn Campaign Manager, WordPress, HubSpot, Salesforce, AI-search/GEO tools, and generative AI platforms.

Preferred Qualifications

• Experience in VAR, MSP, cloud, cybersecurity, infrastructure, or IT services.
• Experience marketing technology to government and commercial buyers.
• Familiarity with major technology ecosystems such as AWS, Microsoft, Cisco, Google Cloud, Dell, HPE, or Broadcom/VMware.
• Experience with ABM or OEM/channel marketing.

Physical Requirements

• Ability to work in an office or standard business environment.
• Prolonged periods of sitting and computer use may be required.