Senior Marketing Insights & Automation Strategist

General Motors Company; Warren (MI); Hybride; USD 110 000 - 165 000; Plein temps

Résumé du poste

General Motors Company is seeking a Senior Strategist, Digital Marketing Insights & Data Democratization. You will turn digital performance data into clear, actionable insights, guiding marketing and digital experience decisions for GM brands and dealers.

You’ll own reporting across marketing, site, funnel, leads, sales, and operational metrics. You will partner with stakeholders, translate complex data into compelling narratives, and modernize insights delivery by automating reporting and

Qualifications

• Bachelor’s degree in mathematics, economics, computer science, data science, MIS, or a related discipline.
• 5-7 years of experience in analytics, digital insights, marketing analytics, or a related field.
• Expert SQL skills and experience querying data in Databricks or a similar environment.
• Proficiency with Adobe Analytics and/or Adobe Customer Journey Analytics.
• Strong understanding of clickstream data and digital customer behavior.
• Ability to tell stories with data and communicate insights to executive, business, and technical audiences.
• Ability to explain highly technical concepts in clear language.

Responsabilités

• Partner with stakeholders to understand objectives and define analytical requirements.
• Own monthly reporting for brand and site performance, including leads, sales, and funnel metrics.
• Analyze performance differences and trends across brands, sites, and dealer audiences.
• Evaluate digital behavior across mobile and desktop experiences.
• Identify trends and opportunities that inform marketing and digital experience decisions.
• Present findings and recommendations to executives and technical audiences.
• Respond to ad hoc requests while creating repeatable data products and automated reporting.

Connaissances

SQL

Adobe Analytics

Clickstream data

Data storytelling

Clear communication

Problem solving

Cross-functional collaboration

Formation

Bachelor’s degree in analytics or related field

Outils

Databricks

Azure

Python

Description du poste

General Motors Company is seeking a Senior Strategist, Digital Marketing Insights & Data Democratization. You will turn digital performance data into clear, actionable insights, guiding marketing and digital experience decisions for GM brands and dealers.

You’ll own reporting across marketing, site, funnel, leads, sales, and operational metrics. You will partner with stakeholders, translate complex data into compelling narratives, and modernize insights delivery by automating reporting and