Senior Marketing Analytics & Insights Lead

GM Financial; Fort Worth (TX); Hybrid; USD 120,000 - 160,000; Full time

Benefits offered by this job

401K matching

bonding leave for new parents

tuition assistance

training

GM employee auto discount

community service pay

nine company holidays

Job summary

GM Financial is seeking a senior data and analytics professional to analyze and report on marketing and digital marketing performance, delivering actionable insights to advance the GM Protection business within GM Financial.

You will drive analytics for campaigns across social, app, web, and email, integrate multiple data sources, and collaborate with stakeholders to define OKRs/KPIs and ensure reliable measurement. Hybrid work and office presence apply.

Qualifications

• Bachelor’s Degree in Marketing, Economics, Business Administration, Statistics or other quantitative discipline; or equivalent work experience required
• Master’s Degree in a quantitative discipline preferred
• 5+ years of total relevant experience required
• 2+ years of hands-on experience with statistical analysis software (SAS, Python, SQL, etc.) required

Responsibilities

• Provide analysis, insights, and recommendations to support enhancements of GM Protection consumer acquisition and retention programs
• Drive analytics for marketing campaign performance across all marketing channels, such as social media, app, web and email marketing
• Assess competitive benchmarks and market analytics to improve product performance
• Integrate multiple sources and data elements to deliver insights and recommendations to improve conversion: customer segmentation, channel attribution, funnel leakage analytics, next best offer and any other ad hoc analysis
• Collaborate with business stakeholders to understand strategic goals, define OKRs and KPIs, and ensure accurate, reliable measurement and performance tracking
• Support GMP products and business units by developing reporting and dashboards that monitor behavior and performance of marketing campaigns and channels
• Communicate results to different internal audiences, including senior leaders, in a compelling manner, incorporating best practices in data storytelling
• Identify data discrepancies and collaborate with Integration and Developer teams for support
• Design and manage controlled experiments/tests (A/B, Multivariate, etc.) end-to-end

Skills

Statistical analysis & data stories

Databricks

Python

SQL

Marketing measurement

A/B testing

Power BI

Excel

Data visualization

Communication with leadership

Education

Bachelor’s Degree in Marketing, Economics, Business Admin, Statistics or quantitative discipline

Master’s Degree in quantitative discipline preferred

Tools

Databricks

Python

SQL

Adobe Analytics

Google Analytics

Power BI

Tableau

CDPs

Job description

GM Financial is seeking a senior data and analytics professional to analyze and report on marketing and digital marketing performance, delivering actionable insights to advance the GM Protection business within GM Financial.

You will drive analytics for campaigns across social, app, web, and email, integrate multiple data sources, and collaborate with stakeholders to define OKRs/KPIs and ensure reliable measurement. Hybrid work and office presence apply.