Senior Marketing Insights & Analytics Leader

AbbVie Inc.; Mettawa (IL); On-site; USD 125,000 - 237,000; Full time

Job summary

AbbVie Inc. in the United States is seeking a Senior Manager of Marketing Research & Analytics to design, implement, and manage cross-functional marketing research initiatives.

You will derive high-impact learnings from qualitative and quantitative data to inform strategic decision-making across portfolios. The role requires leadership in managing complex research projects, collaboration with Brand partners and external agencies, and the ability to influence stakeholders through thoughtful,

Qualifications

• BA/BS degree required; advanced degree preferred.
• 7+ years in marketing research and/or analytics.
• Experience with pharmaceutical data and related datasets preferred.
• Strong analytical thinking, business acumen, and attention to detail.

Responsibilities

• Act as intelligence partner across AbbVie's verticals, delivering strategic insights.
• Lead custom research projects and manage supplier/stakeholder relationships.
• Synthesize learnings from multiple sources to shape strategies and tactics.
• Maintain knowledge of market trends and communicate insights to internal stakeholders.
• Design and execute measurement plans for patient support programs and tactics.
• Coordinate quarterly program performance assessments (QBRs).
• Oversee data strategy to ensure reliable data assets for agile analytics.
• Collaborate cross-functionally to inform care models and market access.
• Build strong, objective relationships representing the voice of the customer.
• Present learnings confidently to all levels of the organization.
• Manage onshore and offshore research/analytics suppliers.
• Monitor budgets and identify cost-saving opportunities.
• Ensure all activities comply with financial and ethical guidelines.

Skills

Marketing research

Analytics

Pharmaceutical data

Leadership

Cross-functional collaboration

Project management

Communication

Education

Bachelor's degree

Advanced degree (MA, MS, MBA, PhD)

Job description

AbbVie Inc. in the United States is seeking a Senior Manager of Marketing Research & Analytics to design, implement, and manage cross-functional marketing research initiatives.

You will derive high-impact learnings from qualitative and quantitative data to inform strategic decision-making across portfolios. The role requires leadership in managing complex research projects, collaboration with Brand partners and external agencies, and the ability to influence stakeholders through thoughtful,