Strategic Market Research & Analytics Lead

AbbVie; Illinois; In loco; USD 140.000 - 200.000; Tempo pieno

Descrizione del lavoro

AbbVie is seeking an Associate Director of Marketing Research & Analytics to design, implement, manage and analyze marketing research initiatives across assigned franchises. You will derive impactful learnings from qualitative and quantitative data and influence strategic decisions with internal partners and external agencies.

The role requires ~10 years in marketing research/analytics, a BA/BS with advanced degree preferred, and experience in pharma data.

Competenze

• BA or BS degree required; Advanced degree (MA, MS, MBA, PhD) preferred.
• ~10 years relevant marketing research and/or analytics experience required.
• Experience in pharmaceutical industry and pharmaceutical data preferred.
• Analytical reasoning abilities, intellectual curiosity, strong business acumen, meticulous attention to detail, and creativity in problem-solving.
• Ability to interact effectively with/present to all levels of the organization.
• Proven experience as an integral member of a high-performing work team.
• Experience in a matrixed and fast-paced environment.
• Strong leadership skills and cross-functional collaboration.

Mansioni

• Act as intelligence partner across Specialty business franchises to provide strategic insights and build trusted relationships.
• Lead custom research projects and independently manage supplier and stakeholder relationships.
• Synthesize learnings across research, analytics, and market intelligence to inform strategies.
• Maintain knowledge of market trends and communicate to stakeholders.
• Design and execute measurement plans to track in-market tactics impact.
• Collaborate cross-functionally to inform development of strategies and tactics.
• Present learnings confidently across all levels of the organization.
• Manage onshore and offshore research and analytics suppliers.
• Monitor programs within budget and identify cost-saving opportunities.
• Ensure research activities comply with financial and ethical guidelines.

Conoscenze

Analytical reasoning

Business acumen

Leadership

Cross-functional collaboration

Project management

Communication

Problem solving

Formazione

Bachelor's degree

Advanced degree preferred

Descrizione del lavoro

AbbVie is seeking an Associate Director of Marketing Research & Analytics to design, implement, manage and analyze marketing research initiatives across assigned franchises. You will derive impactful learnings from qualitative and quantitative data and influence strategic decisions with internal partners and external agencies.

The role requires ~10 years in marketing research/analytics, a BA/BS with advanced degree preferred, and experience in pharma data.