Strategic Marketing Research & Analytics Lead

AbbVie Inc.; Greenlawn (NY); On-site; USD 140,000 - 190,000; Full time

Job summary

AbbVie Inc. seeks a Senior Manager of Marketing Research & Analytics to design, implement, and manage research initiatives across the portfolio.

You will derive high-impact learnings from qualitative and quantitative data and partner with Brand teams and external agencies to inform strategic decisions. You will lead custom research projects, synthesize findings across sources, and communicate insights to stakeholders at all levels.

Qualifications

• 7+ years of marketing research and/or analytics experience.
• Experience in pharmaceutical industry and relevant data types preferred.
• Ability to interact effectively with all levels of the organization.
• Proven leadership within cross-functional teams.

Responsibilities

• Act as intelligence partner across AbbVie's verticals, providing insights and building trusted relationships.
• Lead custom research projects that deliver compelling, actionable learnings.
• Synthesize learnings across research, analytics, and market intelligence to inform strategies.
• Maintain knowledge of market trends and communicate insights to stakeholders.
• Design and execute measurement plans with KPIs for patient support programs.
• Coordinate quarterly program performance assessments (QBIs) for patient support initiatives.
• Help manage data strategy to ensure reliable data assets for agile analytics.
• Collaborate to leverage Brand and Market Access intelligence for care models.
• Build strong relationships and present learnings to all organizational levels.

Skills

Analytical reasoning

Business acumen

Project management

Cross-functional collaboration

Education

BA or BS degree

Advanced degree preferred (MA/MS/MBA/PhD)

Job description

AbbVie Inc. seeks a Senior Manager of Marketing Research & Analytics to design, implement, and manage research initiatives across the portfolio.

You will derive high-impact learnings from qualitative and quantitative data and partner with Brand teams and external agencies to inform strategic decisions. You will lead custom research projects, synthesize findings across sources, and communicate insights to stakeholders at all levels.