Marketing Insights Leader - Research & Analytics

AbbVie; Illinois; On-site; USD 120,000 - 180,000; Full time

Job summary

AbbVie is seeking a Senior Manager of Marketing Research & Analytics to design and manage research initiatives across the portfolio, deriving insights from qualitative and quantitative sources, and translating learnings into strategic recommendations.

You will partner with Brand teams, patient services, and external agencies, lead complex studies, manage budgets, and ensure data integrity while communicating findings to all levels.

Qualifications

• BA or BS degree required; advanced degree preferred.
• 7+ years in marketing research/analytics in pharma preferred.
• Analytical mindset with strong business acumen and attention to detail.

Responsibilities

• Act as intelligence partner across AbbVie's verticals for insights.
• Lead custom research projects and manage suppliers.
• Synthesize learnings to shape strategies and tactics.
• Design and execute measurement plans for patient support programs.
• Manage budgets and collaborate with internal/external partners.

Skills

Marketing research

Analytics leadership

Cross-functional collaboration

Presentation skills

Strategic thinking

Education

Bachelor's degree in a related field

MBA or advanced degree preferred

Tools

SQL

SAS

Power BI / Tableau

Job description

AbbVie is seeking a Senior Manager of Marketing Research & Analytics to design and manage research initiatives across the portfolio, deriving insights from qualitative and quantitative sources, and translating learnings into strategic recommendations.

You will partner with Brand teams, patient services, and external agencies, lead complex studies, manage budgets, and ensure data integrity while communicating findings to all levels.