Senior Marketing Data Strategist - Insights & Impact

HP; Vancouver (WA); In loco; USD 131.000 - 205.000; Tempo pieno

Vantaggi offerti da questo lavoro

Health insurance

Dental insurance

Vision insurance

Disability insurance

Employee assistance program

Flexible spending account

Life insurance

Parental leave

Holidays

Flexible paid vacation and sick leave

Descrizione del lavoro

HP Solutions Marketing is seeking a Senior Marketing Data Analyst to turn complex marketing performance data into actionable business insights. The role partners with marketing leaders across HP Solutions to serve as a trusted analytics partner.

The analyst will develop a deep understanding of marketing data, dashboards, and reporting processes; translate findings into recommendations that improve marketing effectiveness and business outcomes.

Competenze

• Bachelor’s degree in a quantitative field.
• 10+ years of experience in data/marketing analytics or BI.
• Experience turning marketing data into business insights.
• Experience with multiple data sources, dashboards, and reporting environments.
• Strong proficiency in Excel and BI tools (Power BI or similar).
• Ability to validate data and reconcile discrepancies.
• Excellent written and verbal communication; executive-ready insights.

Mansioni

• Analyze marketing performance across audiences, campaigns, programs, markets, channels, and stages of the customer journey.
• Translate data into clear insights, implications, and recommendations for leadership.
• Identify trends, gaps, and opportunities to inform strategy and investments.
• Develop executive-ready performance narratives linking activity to outcomes.
• Conduct ad hoc analyses to support leadership decisions.
• Improve consistency, accuracy, and usability of marketing performance reporting.
• Partner with measurement, operations, finance, and business teams to connect indicators with performance.

Conoscenze

Analytical thinking

Executive communication

Cross-functional collaboration

Data storytelling

Problem solving

Formazione

Bachelor’s degree in business analytics, marketing, economics, statistics, engineering, finance, or related field

Strumenti

SQL

Python

Power BI

Excel

Descrizione del lavoro

HP Solutions Marketing is seeking a Senior Marketing Data Analyst to turn complex marketing performance data into actionable business insights. The role partners with marketing leaders across HP Solutions to serve as a trusted analytics partner.

The analyst will develop a deep understanding of marketing data, dashboards, and reporting processes; translate findings into recommendations that improve marketing effectiveness and business outcomes.