Market Insights Architect

HP; Palo Alto (CA); Presencial; USD 87.000 - 126.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Health insurance

Dental insurance

Vision insurance

Disability insurance

Employee assistance program

Flexible spending account

Life insurance

Paid parental leave

Holidays (11)

Descripción de la vacante

HP seeks a Marketing Research & Intelligence Specialist to help the business understand customers, competitors, and markets. You will design studies, analyze ad trends, and translate results into actionable insights for marketing teams.

Responsibilities include partnering with external vendors, managing data repositories, and ensuring ethical and privacy standards. Ideal candidates hold a 4-year/graduate degree and 3–5 years of relevant experience.

Formación

• Four-year or Graduate Degree in Marketing, Communications, Business Administration, or related discipline.
• 3–5 years of work experience, preferably in marketing, project management, or related field.
• Proven track record of leading end-to-end market research and competitive intelligence projects.
• Experience shaping syndicated and primary research agendas with business stakeholders.
• Strong ability to turn trends into opportunities and threats.

Responsabilidades

• Designs and executes research studies to gather insights that support marketing and business objectives.
• Analyzes advertising, campaign, and creative trends to identify key findings and opportunities.
• Translates research results into clear, actionable insights and recommendations for marketing stakeholders.
• Supports marketing creative evaluation and campaign trend analysis.
• Partners with external research vendors to manage and deliver research projects.
• Maintains research data repositories for accuracy, security, and accessibility.
• Collaborates with internal stakeholders to understand business questions and research needs.
• Adheres to research ethics and data privacy requirements (GDPR, CCPA).
• Contributes to cross-functional initiatives under general direction.

Conocimientos

Analytics

Market Research

Competitive Intelligence

Data Visualization

Power BI

Data Analysis

Dashboards

Storytelling

Presentation

Educación

Four-year or Graduate Degree in Marketing/Communications/Business Administration

Herramientas

Power BI

Descripción del empleo

HP seeks a Marketing Research & Intelligence Specialist to help the business understand customers, competitors, and markets. You will design studies, analyze ad trends, and translate results into actionable insights for marketing teams.

Responsibilities include partnering with external vendors, managing data repositories, and ensuring ethical and privacy standards. Ideal candidates hold a 4-year/graduate degree and 3–5 years of relevant experience.