Marketing Data Insights Lead — Strategy & Impact

Hewlett Packard Co.; Spring, Vancouver (TX, WA); On-site; USD 131,000 - 205,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Parental leave (4–12 weeks) and PTO

Job summary

Hewlett Packard Co. in Spring, TX is seeking a Senior Marketing Data Analyst (HP Solutions Marketing) to turn complex marketing performance data into actionable insights.

You will partner with marketing leaders, develop dashboards, and drive data reliability across sources, supporting leadership reviews and strategic planning. You will analyze campaigns, programs, and funnels, translating findings into recommendations to improve marketing effectiveness and business outcomes.

Qualifications

• Bachelor’s degree in business analytics, marketing, economics, statistics, engineering, finance, or a related field.
• Typically 10+ years of experience in data analytics, marketing analytics, BI, or related field.
• Experience translating data into business recommendations and working with multiple data sources.
• Strong proficiency in Excel and data visualization or BI tools such as Power BI.
• Excellent written and verbal communication skills and cross-functional collaboration.

Responsibilities

• Analyze marketing performance across audiences, campaigns, programs, markets, channels, and stages of the customer journey.
• Translate data into clear insights, implications, and recommendations for marketing leaders and business partners.
• Develop executive-ready performance narratives that connect marketing activity to business outcomes.
• Support recurring marketing performance reporting, leadership reviews, quarterly business reviews, and planning processes.
• Partner with measurement, operations, finance, and business teams to connect marketing indicators with broader commercial performance.

Skills

Data analytics

Excel

Power BI

SQL

Python

Data storytelling

Executive communication

Cross-functional collaboration

Education

Bachelor’s degree in analytics or related field

Tools

SQL

Python

Job description

Hewlett Packard Co. in Spring, TX is seeking a Senior Marketing Data Analyst (HP Solutions Marketing) to turn complex marketing performance data into actionable insights.

You will partner with marketing leaders, develop dashboards, and drive data reliability across sources, supporting leadership reviews and strategic planning. You will analyze campaigns, programs, and funnels, translating findings into recommendations to improve marketing effectiveness and business outcomes.