Senior Marketing Data Analyst: Own Attribution & Growth

Pilot.com; San Francisco (CA); Hybrid; USD 126,000 - 170,000; Full time

Benefits offered by this job

Equity

Health benefits

Parental leave

Job summary

Pilot is hiring a Senior Marketing Data Analyst to own marketing analytics and drive data-driven decision-making. You will partner with the marketing team and leaders to analyze attribution, channel economics, experimentation, and incrementality, guiding budget decisions to maximize revenue efficiency.

Based in San Francisco with a hybrid schedule (3 days in office), you’ll build analytics foundations, model marketing metrics, and enable marketers to run self-serve reports while collaborating

Qualifications

• 5+ years in analytics with domain ownership
• Deep marketing analytics across paid and organic channels
• Experience building or replacing attribution models
• Experience designing and interpreting incrementality tests
• Strong SQL and reporting in Looker/dbt

Responsibilities

• Own attribution and move marketers off Salesforce campaign influence reporting
• Measure channel efficiency and optimize allocation
• Design and run incrementality tests (geo, holdout, etc.)
• Build marketing unit economics (LTV, CAC, payback)
• Develop GTM analytics for new product lines and lead scoring

Skills

Marketing analytics

SQL

Looker

dbt

Attribution modeling

Incrementality testing

Executive collaboration

Marketing tech (Marketo)

Tools

Snowflake

Marketo

Marketo Measure

Salesforce

Job description

Pilot is hiring a Senior Marketing Data Analyst to own marketing analytics and drive data-driven decision-making. You will partner with the marketing team and leaders to analyze attribution, channel economics, experimentation, and incrementality, guiding budget decisions to maximize revenue efficiency.

Based in San Francisco with a hybrid schedule (3 days in office), you’ll build analytics foundations, model marketing metrics, and enable marketers to run self-serve reports while collaborating