Senior Marketing Data Analyst - Growth & Attribution Leader

Appfolio; Columbus (OH); On-site; USD 104,000 - 130,000; Full time

Job summary

AppFolio seeks a Senior Marketing Data Analyst to translate complex marketing data into actionable insights, influencing budget and strategy across the funnel. You will collaborate with Marketing, Revenue, and Customer Marketing leadership to build predictive models and automated reporting, and present findings to senior stakeholders.

Your work will drive optimization of campaigns, forecasting, and growth levers, with hands-on use of SQL, Python/R, and BI tools to deliver measurable impact.

Qualifications

• 5+ years in marketing analytics, growth analytics, or similar (B2B SaaS preferred).
• Advanced SQL and experience with a cloud data warehouse (Snowflake preferred).
• Experience with funnel analysis and attribution modeling across multiple channels.
• Proven ability to present complex data to senior leaders to drive action.
• Strong problem-solving and root-cause analysis.
• Experience with dbt or similar data transformation tools.
• Experience building dashboards in Tableau, HEX, or similar BI tools.
• Ability to work independently and drive projects to completion in a fast-paced environment.
• Bachelor's degree in a quantitative field (stats, math, econ, finance, eng, or similar).

Responsibilities

• Own weekly, monthly, and quarterly performance reporting across the full funnel, by program, channel, segment, and campaign.
• Analyze leads, pipeline, bookings, and units by channel, segment, and sales motion.
• Quantify marketing's influence on Growth outcomes.
• Build and maintain attribution and influence models that tie marketing activity to pipeline and revenue.
• Design diagnostic dashboards in HEX that answer business questions at a glance for any audience.
• Investigate changes in performance proactively. Isolate root causes across channels, segments, and funnel stages, and recommend an action, not just a readout.
• Support demand modeling and forecasting for Acquisition and Growth.
• Present findings and recommendations to VP, CMO, and Finance audiences.
• Build buy-in and manage expectations through clear status, results, and next steps.

Skills

Marketing analytics

SQL

Python/R

Data visualization

Communication

Problem solving

Education

Bachelor's degree in a quantitative field

MBA or advanced quantitative degree

Tools

dbt

Tableau

HEX

Snowflake

Salesforce

Job description

AppFolio seeks a Senior Marketing Data Analyst to translate complex marketing data into actionable insights, influencing budget and strategy across the funnel. You will collaborate with Marketing, Revenue, and Customer Marketing leadership to build predictive models and automated reporting, and present findings to senior stakeholders.

Your work will drive optimization of campaigns, forecasting, and growth levers, with hands-on use of SQL, Python/R, and BI tools to deliver measurable impact.