Marketing Analytics Lead: Attribution & Growth

Pilot; San Francisco (CA); Ibrido; USD 126.000 - 170.000; Tempo pieno

Vantaggi offerti da questo lavoro

Equity

401(k) plan

Health benefits

Flexible vacation policy

Descrizione del lavoro

Pilot is seeking a Senior Data Analyst to own marketing analytics and advance data-driven decision-making as we grow rapidly. You will partner with marketing leadership to analyze attribution, channel economics, experimentation, and incrementality, guiding budget reallocation for revenue efficiency.

You will work with Snowflake, dbt, Looker, Marketo, and Salesforce, turning data into actionable insights used by executives and marketing teams to shape strategy and outcomes.

Competenze

• 5+ years in analytics, owning a business domain and stakeholder relationships.
• Deep marketing analytics across paid and organic channels and funnel metrics.
• Experience designing and interpreting attribution and incrementality tests.

Mansioni

• Own attribution and move marketers off Salesforce reporting.
• Own channel efficiency and spend allocation by channel/campaign.
• Design and run incrementality tests including geo/holdout tests.
• Measure brand and event channels (podcasts, webinars, sponsorships).
• Own marketing unit economics (LTV, CAC, CAC payback).
• Build GTM analytics for new product line as lead volume arrives.
• Support lifecycle marketing and re-engagement analysis.
• Define the marketing data model and collaborate on ingestion.

Conoscenze

SQL

Looker

dbt

Python/R

Marketing analytics

Stakeholder management

Attribution modeling

Strumenti

Snowflake

dbt

Looker

Marketo

Salesforce

Claude Code

Descrizione del lavoro

Pilot is seeking a Senior Data Analyst to own marketing analytics and advance data-driven decision-making as we grow rapidly. You will partner with marketing leadership to analyze attribution, channel economics, experimentation, and incrementality, guiding budget reallocation for revenue efficiency.

You will work with Snowflake, dbt, Looker, Marketo, and Salesforce, turning data into actionable insights used by executives and marketing teams to shape strategy and outcomes.