Senior Marketing Analytics Lead for Attribution & Growth

LaunchTN; San Francisco (CA); Hybrid; USD 126,000 - 170,000; Full time

Benefits offered by this job

Flexible vacation

All federal holidays observed

401(k) plan

Parental leave

Wellness benefits

Job summary

Pilot is seeking a Senior Marketing Data Analyst to own our marketing analytics, elevating data-driven decision-making during a period of rapid growth. You’ll partner with leadership to drive attribution, channel economics, experimentation, and incrementality across a expanding Meridian and back-office ecosystem.

You will work on Snowflake/dbt/Looker stack, collaborate with marketing leadership, and shape the data strategy for GTM moves and lifecycle analytics. Hybrid SF office presence required.

Qualifications

• 5+ years in analytics, owning a business domain and stakeholder relationships.
• Deep marketing analytics experience across paid and organic channels, funnel to closed-won, and unit economics.
• Experience building or replacing attribution models and explaining breakdowns.
• Experience designing and reading incrementality tests (geo/holdout) with statistical work in Python or R.
• Strong SQL and Looker/BI reporting; comfortable in dbt models and collaborating with analytics engineers.

Responsibilities

• Own attribution: make campaign-level multi-touch attribution usable and move marketers off Salesforce campaign influence reporting.
• Own channel efficiency at the top of the funnel: cost per lead, per SQL, and per pipeline dollar by channel and campaign group.
• Design, run, and report on incrementality tests, including holdout and geo tests.
• Measure brand and event channels: podcasts, sponsorships, webinars, and brand spend with appropriate grouping.
• Own marketing unit economics: LTV, CAC, CAC payback by segment, cost to serve, and ICP for direct business.
• Build GTM analytics for new product line as deal volume arrives: lead scoring, closed-lost analysis, engagement depth.
• Support lifecycle and nurture marketing: measurement for a team that does not source its own leads; driver analysis on re-engagement.
• Define the marketing data model and build in dbt; partner with analytics engineer on ingestion and platform work.
• Build self-serve reporting for campaign and channel performance by marketers.

Skills

Strong SQL

Stakeholder management

Data storytelling

Marketing analytics

Team collaboration

Tools

dbt

Looker

Marketo

Marketo Measure

Salesforce

Snowflake

Job description

Pilot is seeking a Senior Marketing Data Analyst to own our marketing analytics, elevating data-driven decision-making during a period of rapid growth. You’ll partner with leadership to drive attribution, channel economics, experimentation, and incrementality across a expanding Meridian and back-office ecosystem.

You will work on Snowflake/dbt/Looker stack, collaborate with marketing leadership, and shape the data strategy for GTM moves and lifecycle analytics. Hybrid SF office presence required.