Senior Marketing Data Analyst — Hybrid Growth & Attribution

AppFolio Inc; California; Hybride; USD 104 000 - 130 000; Plein temps

Avantages offerts par ce poste

Hybrid work options

Total Rewards package

Résumé du poste

AppFolio Inc. is seeking a Senior Marketing Data Analyst to lead end-to-end measurement of marketing performance.

You will partner with Marketing, Revenue, and Customer Marketing to diagnose drivers of funnel movement and build automated reporting to optimize where marketing dollars go. You will present to senior stakeholders, create diagnostic dashboards in HEX, and maintain attribution models linking activity to revenue.

Qualifications

• 5+ years in marketing analytics or growth analytics, B2B SaaS preferred.
• Advanced SQL and hands-on experience with a cloud data warehouse (Snowflake preferred).
• Experience with funnel analysis and attribution modeling across multiple channels.
• Proven ability to present complex data to senior leaders to drive action.
• Familiarity with dbt or comparable data transformation tools.
• Experience building dashboards in Tableau or HEX or similar BI tools.

Responsabilités

• Own weekly, monthly, and quarterly performance reporting across the full funnel.
• Analyze leads, pipeline, bookings, and units by channel and segment.
• Build and maintain attribution and influence models linking marketing activity to pipeline and revenue.
• Design diagnostic dashboards to answer business questions for any audience.
• Investigate performance changes and isolate root causes across channels and funnel stages.

Connaissances

Marketing analytics

SQL

Python/R

Multi-touch attribution

AI for automation

Formation

Bachelor's degree in quantitative field

MBA or advanced quantitative degree

Outils

Tableau

HEX

dbt

Snowflake

Salesforce

Description du poste

AppFolio Inc. is seeking a Senior Marketing Data Analyst to lead end-to-end measurement of marketing performance.

You will partner with Marketing, Revenue, and Customer Marketing to diagnose drivers of funnel movement and build automated reporting to optimize where marketing dollars go. You will present to senior stakeholders, create diagnostic dashboards in HEX, and maintain attribution models linking activity to revenue.