Senior Marketing Data Analyst - Hybrid, Drive Growth & ROI

Appfolio; San Diego (CA); On-site; USD 104,000 - 130,000; Full time

Job summary

AppFolio seeks a Senior Marketing Data Analyst to strategize and execute end-to-end marketing analytics that drive growth. You will measure funnel performance and present insights to Marketing, Revenue, and Customer Marketing leadership.

You will build and maintain attribution models, dashboards, and forecasts, partnering with senior leaders to optimize marketing spend and forecast growth across channels and campaigns.

Qualifications

• 5+ years in marketing analytics, growth analytics, or a similar role.
• Advanced SQL and experience with a cloud data warehouse (Snowflake preferred).
• Experience with funnel analysis and attribution modeling across multiple channels.
• Proven ability to present complex data to senior leaders to drive action.
• Strong problem-solving and root-cause analysis skills.
• Experience with dbt or equivalent data transformation tools.
• Experience building dashboards in Tableau, HEX, or similar BI tools.
• Ability to work independently, build buy-in, and drive projects to completion in a fast-paced environment.
• Bachelor's degree in a quantitative field (statistics, mathematics, economics, finance, engineering).

Responsibilities

• Own weekly, monthly, and quarterly performance reporting across the full funnel, by program, channel, segment, and campaign.
• Analyze leads, pipeline, bookings, and units by channel, segment, and sales motion.
• Quantify marketing's influence on Growth outcomes.
• Build and maintain attribution and influence models linking marketing activity to pipeline and revenue.
• Design diagnostic dashboards in HEX that answer business questions for any audience.
• Investigate performance changes proactively; isolate root causes and recommend actions.
• Support demand modeling and forecasting for Acquisition and Growth.
• Present findings to VP, CMO, and Finance audiences.

Skills

Marketing mix modeling

AI-powered analysis

Python/R

Salesforce marketing data

Financial & budgeting concepts

MBA or quantitative degree

Education

Bachelor's degree in quantitative field

MBA or advanced quantitative degree

Tools

Tableau

HEX

dbt

Snowflake

Job description

AppFolio seeks a Senior Marketing Data Analyst to strategize and execute end-to-end marketing analytics that drive growth. You will measure funnel performance and present insights to Marketing, Revenue, and Customer Marketing leadership.

You will build and maintain attribution models, dashboards, and forecasts, partnering with senior leaders to optimize marketing spend and forecast growth across channels and campaigns.