Senior Marketing Specialist

Tyler Technologies, Inc.; Yarmouth (ME); On-site; USD 70,000 - 100,000; Full time

Job summary

Tyler Technologies, Inc. is seeking a Senior Marketing Specialist to design and manage multifaceted campaigns that drive leads and raise brand recognition for Tyler solutions.

You will determine campaign needs, select communication vehicles, write well-researched content, provide creative direction, and shepherd initiatives to completion. You will develop integrated programs across direct mail, email, web, video, collateral, and events, ensure consistent messaging, and collaborate with sales to

Qualifications

• Bachelor’s degree in a related field or equivalent experience.
• At least 6 years of marketing experience.
• Understanding of marketing communications vehicles, including email, direct mail, collateral, video, web and trade shows.
• Experience managing multiple marketing projects and timelines.
• Strong writing skills and experience.
• Knowledge of AP style.
• Solid skills in Microsoft Office (Word, Excel, PowerPoint, Outlook).
• Understanding of graphic applications, image/media files, web media/interactive marketing.
• Positive attitude with a desire to go above and beyond expectations.
• Technology/software industry and public sector experience preferred.

Responsibilities

• Drive business success by developing innovative ways to communicate marketing messages through integrated programs across direct mail, email, web, video, collateral, and events.
• Ensure marketing messaging is consistent and drives the key messages in an impactful way.
• Write copy for marketing materials in a manner that is audience appropriate and impactful.
• Interact with sales or internal clients to understand business needs and develop marketing approaches.
• Utilize a metric-driven approach to determine campaign effectiveness and adjust future activities.
• Manage campaigns to ensure timely delivery.
• Maintain and manage project schedules, approvals, and related needs using PM software.
• Obtain product or service information from internal SMEs or clients.
• Write product sheets, brochures, case studies, newsletters, advertising, social media, and other materials.
• Provide guidance for marketing staff concerning messaging and project direction.
• Provide leadership or mentorship to junior team members.

Skills

Writing skills

AP style

Project management

Marketing communications

Audience-focused copywriting

Cross-functional collaboration

Content creation

Video/digital marketing basics

Education

Bachelor’s degree or equivalent experience

Tools

Microsoft Office

Graphic design software

Job description

The Senior Marketing Specialist is responsible for creating and managing multifaceted campaigns
to meet business goals, generate leads, and increase brand recognition for Tyler solutions. This
includes determining campaign needs and selecting appropriate communication vehicles, writing
well-researched content, providing creative direction to internal teams, and managing the
development of initiatives to completion.

Responsibilities

• Drive business success by developing innovative ways to communicate marketing
  messages through integrated marketing programs that include direct mail, email, web,
  video, collateral, and that support tradeshows and events
• Ensure marketing messaging is consistent and drives the key messages in an impactful way
• Write copy for marketing materials in a manner that is audience appropriate, impactful, and
  that follows writing best practices
• Effectively interact with sales or other internal clients, as appropriate, to understand
  business needs and develop marketing approaches that meet those needs
• Utilize a metric-driven approach to determine which campaigns/programs are most
  effective and leverage these learnings to adjust future marketing activity
• Manage campaigns to ensure they are delivered in a timely manner
• Maintain and manage project schedules, approvals, and other project-related needs
  utilizing the department’s project management software
• Obtain product or service information by interviewing or requesting such information from
  necessary parties, including internal division subject matter experts or clients
• Write product sheets, brochures, case studies, newsletter articles, advertising, social
  media, and other material as requested by marketing leadership
• Provide guidance for other marketing staff concerning messaging and project direction
• Provide leadership or mentorship to junior members of the team

Qualifications

• Bachelor’s degree in a related field or equivalent experience
• At least 6 years of marketing experience
• An understanding of marketing communications vehicles, including email, direct mail,
  collateral, video, web, and trade shows
• Experience effectively managing a variety of marketing projects and timelines
• Strong writing skills and experience
• Knowledge of AP style
• Solid skills in Microsoft Office (Word, Excel, PowerPoint, Outlook)
• An understanding of graphic applications, image/media files, web media/interactive
  marketing, etc.
• A positive attitude with a desire to go above and beyond expectations
• Technology/software industry and public sector experience preferred