Senior Marketing BI & Insights Analyst

Appian; McLean (VA); On-site; USD 75,000 - 175,000; Full time

Benefits offered by this job

401(k) plan with company match

flexible time off

paid parental leave

medical

dental

vision plans

life insurance

disability insurance

wellness programs

flexible spending accounts

health savings account contributions

employee referral bonus program

learning and development resources

health coverage

Employee Assistance Program (EAP) with

free mental health support

Employee Stock Purchase Program (ESPP)

retirement/pension plan

wellness dollars

tuition reimbursement

family-forming benefits

Job summary

Appian seeks a data-driven analyst to architect and maintain dashboards that empower marketing leadership to monitor performance, forecast pipelines, and allocate budget effectively.

You will translate complex attribution data into executive narratives, run advanced SQL against Salesforce and Marketo, and deliver timely insights while collaborating with IT, RevOps, and finance to safeguard data integrity.

Qualifications

• Bachelor's degree in Marketing, Business Analytics, Data Science, Statistics, Economics or related quantitative field.
• 5+ years of experience in marketing analytics, business intelligence, or data analysis within B2B technology or SaaS environments.
• Advanced expertise in BI dashboards and executive-facing reports using Tableau/Power BI/Looker.

Responsibilities

• Architect and maintain single source of truth dashboards enabling marketing leadership to monitor performance and forecast pipeline.
• Translate multi-touch attribution data into executive-ready narratives for strategic decisions.
• Execute advanced SQL queries to extract and transform data from Salesforce, Marketo, and other platforms.
• Lead triage and delivery of ad hoc analytics requests ensuring timely, accurate insights.
• Drive enablement by training marketing teams on dashboard usage and self-service analytics.
• Collaborate with IT, RevOps, and finance to ensure data integrity and governance across reporting systems.

Skills

BI dashboards

Executive storytelling

Marketing analytics

Data visualization

Education

Bachelor's degree in Marketing, Business Analytics, Data Science, Statistics, Economics

Tools

Tableau

Power BI

Looker

Marketo

Salesforce

Job description

Appian seeks a data-driven analyst to architect and maintain dashboards that empower marketing leadership to monitor performance, forecast pipelines, and allocate budget effectively.

You will translate complex attribution data into executive narratives, run advanced SQL against Salesforce and Marketo, and deliver timely insights while collaborating with IT, RevOps, and finance to safeguard data integrity.