Senior Marketing Analytics & BI Lead

RevOps Report; McLean (VA); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Health coverage

Tuition reimbursement

Job summary

Appian is seeking a Senior Marketing Analytics Leader in McLean, VA to own the BI and analytics strategy for the global marketing organization. You will build executive dashboards, measure ROI, and transform complex data into strategic insights that guide budget, forecast, and decision-making.

You will partner with IT, RevOps, and finance to ensure data integrity and governance, and empower marketers with self-service analytics capabilities to scale our growth in the enterprise automation market.

Qualifications

• Bachelor's degree in Marketing, Business Analytics, Data Science, Statistics, Economics, or a related quantitative field.
• 5+ years of experience in marketing analytics, business intelligence, or data analysis within B2B technology or SaaS environments.
• Advanced expertise in BI and dashboarding tools (Tableau, Power BI, Looker) with executive-facing reports.
• Strong SQL and data extraction skills to query relational databases.
• Hands-on experience with Marketo and Salesforce CRM.
• Ability to translate data into executive-ready presentations and strategic recommendations.
• Detail-oriented, collaborative, and capable of navigating multinational B2B tech orgs.

Responsibilities

• Architect and maintain single source of truth dashboards for marketing leadership to monitor performance, forecast pipeline, and allocate budget.
• Translate multi-touch attribution datasets into executive-ready narratives for strategy reviews.
• Execute advanced SQL queries to extract/transform data from Salesforce, Marketo, and other platforms.
• Lead triage and delivery of ad hoc analytics requests with timely, accurate analysis.
• Train marketing teams on dashboard usage and self-service analytics.
• Collaborate with IT, RevOps, and finance to ensure data integrity and governance across reporting systems.

Skills

Marketing analytics

BI dashboards

SQL proficiency

CRM experience

Executive storytelling

Cross-functional collaboration

Multinational experience

Education

Bachelor's degree in Marketing/Analytics

Tools

Tableau

Power BI

Looker

Marketo

Salesforce

Job description

Appian is seeking a Senior Marketing Analytics Leader in McLean, VA to own the BI and analytics strategy for the global marketing organization. You will build executive dashboards, measure ROI, and transform complex data into strategic insights that guide budget, forecast, and decision-making.

You will partner with IT, RevOps, and finance to ensure data integrity and governance, and empower marketers with self-service analytics capabilities to scale our growth in the enterprise automation market.