Senior Marketing Operations Analyst

Appian; McLean (VA); On-site; USD 75,000 - 175,000; Full time

Benefits offered by this job

401(k) plan with company match

flexible time off

paid parental leave

medical

dental

vision plans

life insurance

disability insurance

wellness programs

flexible spending accounts

health savings account contributions

employee referral bonus program

learning and development resources

health coverage

Employee Assistance Program (EAP) with

free mental health support

Employee Stock Purchase Program (ESPP)

retirement/pension plan

wellness dollars

tuition reimbursement

family-forming benefits

Job summary

Appian seeks a data-driven analyst to architect and maintain dashboards that empower marketing leadership to monitor performance, forecast pipelines, and allocate budget effectively.

You will translate complex attribution data into executive narratives, run advanced SQL against Salesforce and Marketo, and deliver timely insights while collaborating with IT, RevOps, and finance to safeguard data integrity.

Qualifications

• Bachelor's degree in Marketing, Business Analytics, Data Science, Statistics, Economics or related quantitative field.
• 5+ years of experience in marketing analytics, business intelligence, or data analysis within B2B technology or SaaS environments.
• Advanced expertise in BI dashboards and executive-facing reports using Tableau/Power BI/Looker.

Responsibilities

• Architect and maintain single source of truth dashboards enabling marketing leadership to monitor performance and forecast pipeline.
• Translate multi-touch attribution data into executive-ready narratives for strategic decisions.
• Execute advanced SQL queries to extract and transform data from Salesforce, Marketo, and other platforms.
• Lead triage and delivery of ad hoc analytics requests ensuring timely, accurate insights.
• Drive enablement by training marketing teams on dashboard usage and self-service analytics.
• Collaborate with IT, RevOps, and finance to ensure data integrity and governance across reporting systems.

Skills

BI dashboards

Executive storytelling

Marketing analytics

Data visualization

Education

Bachelor's degree in Marketing, Business Analytics, Data Science, Statistics, Economics

Tools

Tableau

Power BI

Looker

Marketo

Salesforce

Job description

Here at Appian, our values of Intensity and Excellence define who we are. We set high standards and live up to them, ensuring that everything we do is done with care and quality. We approach every challenge with ambition and commitment, holding ourselves and each other accountable to achieve the best results. When you join Appian, you’ll be part of a passionate team dedicated to accomplishing hard things, together.

McLean, Virginia, USA | Work Model: In Person - Headquartered at Appian's McLean campus

Serve as the primary engine for business intelligence within Appian's global marketing operations organization, transforming complex data into strategic insights that fuel AI-Powered Process Automation growth.

ABOUT THE TEAM

The Marketing Operations team owns the critical infrastructure that powers Appian's marketing engine: tools and technology, lead routing and scoring, analytics and attribution, and budget stewardship. This team operates with autonomy and cross-functional influence, partnering with demand generation, field marketing, product marketing, and executive leadership to ensure every marketing investment is measurable, optimized, and aligned to revenue outcomes. Your work will directly shape how Appian scales its presence in the enterprise automation market.

THE OPPORTUNITY

Appian is accelerating its leadership in AI-Powered Process Automation, and marketing's ability to demonstrate ROI and optimize campaigns in real-time is mission-critical. This role exists because our growth demands sophisticated attribution models, executive-grade dashboards, and a trusted analytics partner who can cut through noise and deliver clarity. You will have the rare opportunity to build the data foundation for a high-growth B2B technology company while working alongside world-class marketers and technologists who value precision and impact.

WHAT YOU'LL DO

• Architect and maintain single source of truth dashboards in our BI tool that enable marketing leadership to monitor performance, forecast pipeline, and allocate budget with confidence
• Translate complex multi-touch attribution datasets into compelling executive-ready narratives that inform strategic decision-making and quarterly business reviews
• Execute advanced SQL queries to extract, transform, and synthesize data from Salesforce CRM, Marketo, and other marketing technology platforms into actionable insights
• Lead the triage and delivery of ad hoc analytics requests, balancing urgency with rigor to ensure stakeholders receive timely, accurate, and contextually relevant analysis
• Drive organizational enablement by training marketing team members on dashboard usage, data interpretation, and self-service analytics capabilities
• Collaborate with IT, RevOps, and finance teams to ensure data integrity, governance, and alignment across enterprise reporting systems

REQUIRED QUALIFICATIONS

• Bachelors degree in Marketing, Business Analytics, Data Science, Statistics, Economics, or a related quantitative field
• 5+ years of experience in marketing analytics, business intelligence, or data analysis within B2B technology or SaaS environments
• Advanced expertise in business intelligence and dashboarding tools such as Tableau, Power BI, or Looker with a proven track record of building executive-facing reports
• Strong proficiency with SQL and data extraction methodologies to query relational databases and manipulate large datasets
• Deep familiarity with B2B marketing platforms and CRM environments, including hands-on experience with Marketo and Salesforce
• Proven ability to translate complex datasets into compelling, executive-ready presentations and strategic recommendations that drive business outcomes
• Detail-oriented, inquisitive, and collaborative attitude with demonstrated experience navigating multinational B2B technology organizations

PREFERRED QUALIFICATIONS

• Experience with long, complex B2B sales cycles and the multi-touch attribution models that accompany enterprise buying journeys
• Proficiency with web analytics platforms such as Google Analytics 4 or Adobe Analytics
• Hands-on experience with third-party marketing analytics and attribution tools such as HockeyStack, Marketo Measure, DreamData, or similar platforms
• We value experience with enterprise platforms such as Salesforce or ServiceNow, as these skills translate well into our Enterprise-Grade Orchestration environment.

#MarketingAnalytics#BusinessIntelligence#B2BMarketing#DataDriven#SaaS #LI-MB1

BASE SALARY RANGE

Base Salary Range $75,000—$175,000 USD

BENEFITS

• 401(k) plan with company match
• flexible time off
• paid parental leave
• medical
• dental
• vision plans
• life insurance
• disability insurance
• wellness programs
• flexible spending accounts
• health savings account contributions
• an employee referral bonus program
• learning and development resources
• health coverage
• Employee Assistance Program (EAP) with free mental health support
• life and disability insurance
• an Employee Stock Purchase Program (ESPP)
• a retirement/pension plan
• wellness dollars
• tuition reimbursement
• family-forming benefits

TOOLS AND RESOURCES

Training and Development: During onboarding, we focus on equipping new hires with the skills and knowledge for success through department-specific training. Continuous learning is a central focus at Appian, with dedicated mentorship and the First-Friend program being widely utilized resources for new hires.

GROWTH OPPORTUNITIES

Appian provides a diverse array of growth and development opportunities, including our leadership program tailored for new and aspiring managers, a comprehensive library of specialized department training through Appian University, skills based training, and tuition reimbursement for those aiming to advance their education. This commitment ensures that employees have access to a holistic range of development opportunities.

COMMUNITY

We’ll immerse you into our community rooted in respect starting on day one. Appian fosters inclusivity through our 8 employee-led affinity groups. These groups help employees build stronger internal and external networks by planning social, educational, and outreach activities to connect with Appianites and larger initiatives throughout the company.

Appian is an equal opportunity employer that strives to attract and retain the best talent.

All qualified applicants will receive consideration for employment without regard to any characteristic protected by applicable federal, state, or local law.

Appian provides reasonable accommodations to applicants in accordance with all applicable laws.

If you need a reasonable accommodation for any part of the employment process, please contact us by email at [e-mail].

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