Senior Marketing Data Analyst - SQL & Power BI

Objective Partners; Oakland (CA); On-site; USD 110,000 - 165,000; Full time

Job summary

Objective Partners is seeking a Senior Marketing Analyst in Oakland, CA to turn complex marketing data into actionable insights that drive strategy and ROI. You will own SQL data transformations, build robust Power BI dashboards, and partner with marketing leaders to measure attribution and performance across digital and offline channels.

You will design scalable data models, validate data quality, create executive-ready reporting, and advocate for automation to improve efficiency and

Qualifications

• Advanced SQL skills for transforming large marketing datasets.
• Experience building Power BI datasets, semantic models, and DAX measures.
• Ability to design data models supporting flexible slicing and executive reporting.

Responsibilities

• Develop and maintain advanced SQL queries to transform and analyze marketing, customer, and revenue data.
• Build analytical datasets and reporting tables for performance, attribution, and experimentation.
• Develop and optimize Power BI models, measures, and dashboards for executives.

Skills

Advanced SQL

Power BI & DAX

Data modeling

Multi-channel analysis

Executive reporting

Data quality

Education

Bachelor's degree in analytics/statistics/economics/marketing

Tools

Snowflake

BigQuery

Azure Synapse

Job description

Objective Partners is seeking a Senior Marketing Analyst in Oakland, CA to turn complex marketing data into actionable insights that drive strategy and ROI. You will own SQL data transformations, build robust Power BI dashboards, and partner with marketing leaders to measure attribution and performance across digital and offline channels.

You will design scalable data models, validate data quality, create executive-ready reporting, and advocate for automation to improve efficiency and