Marketing Analytics & BI Lead for Data-Driven Growth

Appian Corporation; McLean (VA); On-site; USD 75,000 - 175,000; Full time

Benefits offered by this job

401(k) match

Medical/dental/vision insurance

Parental leave

Job summary

Appian is seeking a Senior Marketing Analytics/BI lead to transform data into strategic insights powering AI‑Powered Process Automation growth.

Based in McLean, VA with in‑person work, you will own executive dashboards, attribution models, and collaborate with IT, RevOps, and finance to ensure data integrity and measurable impact across marketing initiatives.

The role offers a competitive salary, comprehensive benefits, and opportunities to shape Appian's enterprise marketing analytics globally.

Qualifications

• Bachelor's degree in Marketing, Business Analytics, Data Science, Statistics, Economics, or a related quantitative field.
• 5+ years of experience in marketing analytics, BI, or data analysis within B2B technology or SaaS environments.
• Advanced expertise in BI tools (Tableau, Power BI, Looker) with a track record of executive-facing reports.
• Strong proficiency with SQL and data extraction to query relational databases and large datasets.
• Deep familiarity with Marketo and Salesforce CRM environments.
• Proven ability to translate complex datasets into executive-ready presentations and strategic recommendations.

Responsibilities

• Architect and maintain single source of truth dashboards for marketing leadership to monitor performance, forecast pipeline, and allocate budget.
• Translate complex multi-touch attribution datasets into executive-ready narratives for strategic decisions and QBRs.
• Execute advanced SQL queries to extract, transform, and synthesize data from Salesforce, Marketo, and other platforms.
• Lead the triage and delivery of ad hoc analytics requests with urgency and rigor for timely, accurate insights.
• Drive enablement by training marketing teams on dashboard usage, data interpretation, and self-service analytics.
• Collaborate with IT, RevOps, and finance to ensure data integrity, governance, and alignment across enterprise reporting systems.

Skills

Tableau

Power BI

Looker

SQL

Marketing analytics

Education

Bachelor's degree in Marketing, Business Analytics, Data Science, Statistics, Economics, or related field

Tools

Salesforce

Marketo

Job description

Appian is seeking a Senior Marketing Analytics/BI lead to transform data into strategic insights powering AI‑Powered Process Automation growth.

Based in McLean, VA with in‑person work, you will own executive dashboards, attribution models, and collaborate with IT, RevOps, and finance to ensure data integrity and measurable impact across marketing initiatives.

The role offers a competitive salary, comprehensive benefits, and opportunities to shape Appian's enterprise marketing analytics globally.