Senior Marketing Systems & Automation Lead

GoodLeap; San Francisco (CA); On-site; USD 125,000 - 135,000; Full time

Job summary

GoodLeap is seeking a Sr. Manager of Marketing Systems & Automation to lead omnichannel campaigns, drive automation, and govern the MarTech stack. You will collaborate with product marketing, creative, and data teams to deliver AI-enabled, data-driven marketing programs across B2B and B2C channels.

The role requires 7–9 years in marketing operations, strong SQL/HTML skills, and a track record of delivering complex projects. Salesforce and Databricks experience is preferred.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• 7–9 years in marketing operations, marketing automation, lifecycle and/or database marketing.
• A documented history of successfully driving complex projects to completion.
• Regulated industry experience preferred.
• Hands-on ownership with a marketing automation platform, including audience construction, journey building, QA, and deliverability fundamentals.
• Working understanding of SQL, HTML, and common marketing operations code; able to validate and troubleshoot it, including AI-generated output.
• Ownership of campaign taxonomy and naming standards, UTM governance, and campaign hierarchy — define conventions and enforce them.
• Demonstrated experience building an automation, internal tool, or workflow that others adopted.
• Experience using AI tools for production work.
• Ability to translate business and brand requirements into explicit, testable rules.
• Sound judgment on data sensitivity and privacy in consumer lending environments.
• Excellent communication and ability to work with all levels of the organization.
• Experience migrating campaigns between enterprise marketing automation platforms is a plus.
• Exercises discretion and independent judgement.

Responsibilities

• Partner with product marketing, creative, and content to design and execute omnichannel campaigns across all owned platforms and define KPIs.
• Build, deploy, and supervise automated and agent-assisted marketing workflows and internal tools with proper human-in-the-loop testing.
• Maintain the MarTech stack with documentation, admin tools, and best practices; train teams and establish AI skills and tools for marketing.
• Support the customer data foundation with Salesforce and Databricks; understand data infrastructure and steward data for segmentation and measurement.
• Campaign and channel performance reporting.

Skills

Marketing operations

Marketing automation

Lifecycle marketing

Database marketing

SQL

HTML

AI tools

Campaign design

Audience segmentation

QA and deliverability

Data governance

Privacy compliance

Project management

Communication

Education

Bachelors degree in Marketing/Communications or related field

Tools

Salesforce

Databricks

Job description

GoodLeap is seeking a Sr. Manager of Marketing Systems & Automation to lead omnichannel campaigns, drive automation, and govern the MarTech stack. You will collaborate with product marketing, creative, and data teams to deliver AI-enabled, data-driven marketing programs across B2B and B2C channels.

The role requires 7–9 years in marketing operations, strong SQL/HTML skills, and a track record of delivering complex projects. Salesforce and Databricks experience is preferred.