Senior Marketing Systems & Automation Lead

GoodLeap, LLC; San Francisco (CA); Hybrid; USD 140,000 - 160,000; Full time

Job summary

GoodLeap, a technology company delivering financing and software for sustainable solutions, is seeking a Sr. Manager of Marketing Systems & Automation in San Francisco with hybrid work options.

You will architect omnichannel campaigns, own automation workflows, and guide partner teams in best practices while maintaining data assets for AI-assisted marketing. The role requires 7–9 years in marketing operations, hands-on automation experience, and strong SQL/HTML skills, plus data governance with

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field.
• 7–9 years in marketing operations, marketing automation, lifecycle and/or database marketing.
• Hands-on ownership with a marketing automation/campaign execution platform, including audience construction, journey building, QA, and deliverability fundamentals.
• Working understanding of SQL, HTML, and common marketing operations code; able to validate and troubleshoot it, including AI-generated output.
• Experience migrating campaigns, audiences, and journeys between enterprise marketing automation platforms; consent and preferences handling is a plus.

Responsibilities

• Partner with product marketing, creative, and content to design omnichannel campaigns with aligned KPIs.
• Build, deploy, and supervise automated marketing workflows with human-in-the-loop testing.
• Maintain MarTech stack docs, train on new systems, and establish best practices.
• Support data foundation with Salesforce and Databricks; steward data for campaign segmentation and measurement.
• Provide campaign performance reporting across channels and platforms.

Skills

Project management

Analytical thinking

Verbal and written communication

Cross-functional collaboration

Attention to privacy

Education

Bachelor’s degree in Marketing or related field

Tools

Salesforce

Databricks

SQL

HTML

AI tools for marketing

Job description

GoodLeap, a technology company delivering financing and software for sustainable solutions, is seeking a Sr. Manager of Marketing Systems & Automation in San Francisco with hybrid work options.

You will architect omnichannel campaigns, own automation workflows, and guide partner teams in best practices while maintaining data assets for AI-assisted marketing. The role requires 7–9 years in marketing operations, hands-on automation experience, and strong SQL/HTML skills, plus data governance with