Marketing Automation & Systems Lead

GoodLeap; Portland (OR); On-site; USD 125,000 - 135,000; Full time

Job summary

GoodLeap, a technology company delivering financing and software for sustainable solutions, is seeking a Sr. Manager, Marketing Systems & Automation in Portland, OR.

The role leads omnichannel campaigns across owned platforms, designs audience journeys, and sets KPI targets from brief to post‑launch readout. You will build automated workflows, maintain the MarTech stack, and partner with Salesforce and Databricks to strengthen data foundations.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• 7-9 years in marketing operations, marketing automation, lifecycle and/or database marketing
• A documented history of successfully driving complex projects to completion
• Regulated industry experience preferred
• Hands-on ownership with a marketing automation/campaign execution platform, including audience construction, journey building, QA, and deliverability fundamentals
• Working understanding of SQL, HTML, and common marketing operations code; able to validate and troubleshoot it, including AI-generated output
• Ownership of campaign taxonomy and naming standards, UTM governance, and campaign hierarchy — able to define conventions others will actually follow, and enforce them without becoming a bottleneck
• Demonstrated experience building an automation, internal tool, or workflow beyond assigned work that others adopted
• Experience using AI tools for production work
• Ability to translate business and brand requirements into explicit, testable rules
• Sound judgment regarding data sensitivity, privacy, and disclosure in a consumer lending environment, including working knowledge of applicable data privacy law
• Curious, creative, and critical; an analytical thinker who can reconcile conflicting sources and distinguish a stated request from the underlying need
• Demonstrated ability to meet deadlines, handle and prioritize simultaneous requests, and manage laterally and upwards
• Exceptional verbal and written communication, and the ability to communicate effectively at all levels of the organization
• Experience migrating campaigns, audiences, and journeys between enterprise marketing automation platforms — including consent and preference state, suppression lists, and historical engagement data — is a plus
• Exercises discretion and independent judgement; able to work with autonomy

Responsibilities

• Partner with product marketing, creative, and content to develop and execute omnichannel campaigns across all owned platforms — translating positioning and brand requirements into audience, channel, and journey design, and holding each campaign to explicit, agreed‑upon KPIs from brief through post‑launch readout.
• Build, deploy, and supervise automated and agent‑assisted marketing workflows and internal tools, ensuring human‑in‑the‑loop at the right time and properly tested workflows.
• Help maintain the MarTech Stack—keep good documentation, admin tools, coach and train on new systems, establish best practices across project, build and maintain AI skills and tools for marketing.
• Support the customer data foundation with Salesforce and Databricks partners; understand data infrastructure and be a steward of the data that feeds how we segment and measure campaigns.
• Campaign and channel performance reporting.

Skills

Marketing automation

SQL

HTML

Campaign design

AI tools

Data privacy

Project management

Audience segmentation

Education

Bachelor’s degree in Marketing/Communications or related field

Tools

Salesforce

Databricks

Job description

GoodLeap, a technology company delivering financing and software for sustainable solutions, is seeking a Sr. Manager, Marketing Systems & Automation in Portland, OR.

The role leads omnichannel campaigns across owned platforms, designs audience journeys, and sets KPI targets from brief to post‑launch readout. You will build automated workflows, maintain the MarTech stack, and partner with Salesforce and Databricks to strengthen data foundations.