MarTech Automation & Campaign Orchestration Lead

Lever, Inc.; San Francisco, Northern (CA, KY); Hybrid; USD 140,000 - 160,000; Full time

Job summary

GoodLeap is seeking a Senior Manager of Marketing Systems & Automation to lead omnichannel campaigns across owned platforms, design audience journeys, and govern marketing automation workflows. You will mentor partner teams, migrate processes to scalable tools, and ensure AI-assisted marketing relies on solid data, governance, and privacy compliance.

You will also collaborate with Salesforce and Databricks teams, maintain the MarTech stack, and build automated solutions while championing clear

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• 7-9 years in marketing operations, marketing automation, lifecycle and/or database marketing
• Hands-on ownership with a marketing automation/campaign execution platform, including audience construction, journey building, QA, and deliverability fundamentals
• Working understanding of SQL, HTML, and common marketing operations code; able to validate and troubleshoot it, including AI-generated output
• Ownership of campaign taxonomy and naming standards, UTM governance, and campaign hierarchy — able to define conventions others will actually follow, and enforce them without becoming a bottleneck
• Demonstrated experience building an automation, internal tool, or workflow beyond assigned work that others adopted
• Experience using AI tools for production work
• Ability to translate business and brand requirements into explicit, testable rules
• Sound judgment regarding data sensitivity, privacy, and disclosure in a consumer lending environment, including working knowledge of applicable data privacy law
• Curious, creative, and critical; an analytical thinker who can reconcile conflicting sources and distinguish a stated request from the underlying need
• Demonstrated ability to meet deadlines, handle and prioritize simultaneous requests, and manage laterally and upwards
• Exceptional verbal and written communication, and the ability to communicate effectively at all levels of the organization
• Experience migrating campaigns, audiences, and journeys between enterprise marketing automation platforms — including consent and preference state, suppression lists, and historical engagement data — is a plus
• Exercises discretion and independent judgement; able to work with autonomy

Responsibilities

• Partner with product marketing, creative, and content to develop and execute omnichannel campaigns across all owned platforms — translating positioning and brand requirements into audience, channel, and journey design, and holding each campaign to explicit, agreed-upon KPIs from brief through post-launch readout.
• Build, deploy, and supervise automated and agent-assisted marketing workflows and internal tools, ensuring human-in-the-loop at the right time and properly tested workflows.
• Help maintain the MarTech Stack—keep good documentation, admin tools, coach and train on new systems, establish best practices across project, build and maintain AI skills and tools for marketing.
• Support the customer data foundation with Salesforce and Databricks partners; understand data infrastructure and be a steward of the data that feeds how we segment and measure campaigns.
• Campaign and channel performance reporting.

Skills

Marketing automation

Lifecycle marketing

Database marketing

SQL

HTML

AI tools for production

Campaign taxonomy

Education

Bachelor’s degree in Marketing, Communications, or a related field

Tools

Salesforce

Databricks

Job description

GoodLeap is seeking a Senior Manager of Marketing Systems & Automation to lead omnichannel campaigns across owned platforms, design audience journeys, and govern marketing automation workflows. You will mentor partner teams, migrate processes to scalable tools, and ensure AI-assisted marketing relies on solid data, governance, and privacy compliance.

You will also collaborate with Salesforce and Databricks teams, maintain the MarTech stack, and build automated solutions while championing clear