Sr. Manager, Marketing Systems & Automation

NextGenEnergyJobs; San Francisco (CA); Hybrid; USD 120,000 - 160,000; Full time

Job summary

GoodLeap is seeking a Senior Marketing Operations Lead to drive omnichannel campaigns and optimize the MarTech stack from our San Francisco headquarters.

You will own automation, data governance, and cross‑functional collaboration with product marketing, creative, and sales, ensuring campaigns meet KPIs and regulatory requirements.

The role requires deep SQL/HTML skills, hands-on experience with Salesforce and Databricks, and a proven ability to deliver complex projects on time.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• 7–9 years in marketing operations, marketing automation, lifecycle and/or database marketing.
• Track record of delivering complex projects to completion.
• Experience in regulated industry preferred.
• Hands-on ownership with a marketing automation/campaign platform, including audience construction, journey building, QA, and deliverability fundamentals.
• Working knowledge of SQL, HTML, and marketing operations code; able to validate and troubleshoot it, including AI-generated output.
• Ownership of campaign taxonomy and naming standards, UTM governance, and campaign hierarchy.
• Ability to build automation, internal tools, or workflows adopted by others.
• Experience using AI tools for production work.
• Ability to translate business and brand requirements into explicit, testable rules.
• Data sensitivity and privacy knowledge in consumer lending environments.
• Ability to meet deadlines and manage multiple requests.
• Excellent verbal and written communication at all levels.

Responsibilities

• Partner with product marketing, creative, and content to develop omnichannel campaigns with KPI targets.
• Build and supervise automated and agent-assisted marketing workflows and internal tools.
• Maintain the MarTech stack with documentation, admin tools, and best practices.
• Support the customer data foundation with Salesforce and Databricks partners; steward data for segmentation and measurement.
• Campaign and channel performance reporting.

Skills

Marketing operations

Campaign execution

Project management

SQL

HTML

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

Salesforce

Databricks

Marketing automation platform

Job description

GoodLeap is a technology company delivering best-in-class financing and software products for sustainable solutions, from solar panels and batteries to energy-efficient HVAC, heat pumps, roofing, windows, and more.

Responsibilities

• Partner with product marketing, creative, and content to develop and execute omnichannel campaigns across all owned platforms - translating positioning and brand requirements into audience, channel, and journey design, and holding each campaign to explicit, agreed-upon KPIs from brief through post-launch readout.
• Build, deploy, and supervise automated and agent-assisted marketing workflows and internal tools, ensuring human-in-the-loop at the right time and properly tested workflows.
• Help maintain the MarTech Stack - keep good documentation, admin tools, coach and train on new systems, establish best practices across project, build and maintain AI skills and tools for marketing.
• Support the customer data foundation with Salesforce and Databricks partners; understand data infrastructure and be a steward of the data that feeds how we segment and measure campaigns.
• Campaign and channel performance reporting.

Requirements

• Bachelor's degree required in Marketing, Communications, or a related field
• 7-9 years in marketing operations, marketing automation, lifecycle and/or database marketing
• A documented history of successfully driving complex projects to completion
• Regulated industry experience preferred
• Hands-on ownership with a marketing automation/campaign execution platform, including audience construction, journey building, QA, and deliverability fundamentals
• Working understanding of SQL, HTML, and common marketing operations code; able to validate and troubleshoot it, including AI-generated output
• Ownership of campaign taxonomy and naming standards, UTM governance, and campaign hierarchy - able to define conventions others will actually follow, and enforce them without becoming a bottleneck
• Demonstrated experience building an automation, internal tool, or workflow beyond assigned work that others adopted
• Experience using AI tools for production work
• Ability to translate business and brand requirements into explicit, testable rules
• Sound judgment regarding data sensitivity, privacy, and disclosure in a consumer lending environment, including working knowledge of applicable data privacy law
• Curious, creative, and critical; an analytical thinker who can reconcile conflicting sources and distinguish a stated request from the underlying need
• Demonstrated ability to meet deadlines, handle and prioritize simultaneous requests, and manage laterally and upwards
• Exceptional verbal and written communication, and the ability to communicate effectively at all levels of the organization
• Experience migrating campaigns, audiences, and journeys between enterprise marketing automation platforms - including consent and preference state, suppression lists, and historical engagement data - is a plus
• Exercises discretion and independent judgement; able to work with autonomy