Senior Marketing Automation & Analytics Lead (Hybrid)

Moody Bible Institute; Chicago (IL); Hybrid; USD 60,000 - 65,000; Full time

Job summary

Moody Bible Institute in Chicago seeks a Lead Marketing Automation & Analytics Specialist to drive multi-channel campaigns, overseen by collaborative stakeholders across Education, Alumni Relations, and Donor Development.

You will lead email, SMS, lifecycle campaigns, dashboards, and KPI reporting, shaping data-driven strategies that increase engagement, conversions, and donor participation. The role emphasizes leadership and a mission-driven marketing approach.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• Experience leading or supervising team members.
• 3+ years in email marketing, digital marketing, or marketing automation.
• Hands-on experience with Salesforce Marketing Cloud and campaign management.
• Experience with CRM platforms such as Salesforce.
• Experience with GA4, Google Tag Manager, and marketing reporting tools.
• Experience building dashboards and translating data into actionable insights.
• Proficiency with Excel and PowerPoint.
• Strong project management and communication skills.

Responsibilities

• Lead the planning, execution, testing, and optimization of email, SMS, landing pages, and automated campaigns.
• Manage audience segmentation, personalization strategies, scheduling, and workflows.
• Ensure campaign quality through testing and validation of content, data, links, tracking, and deliverability.
• Develop and optimize customer journeys to improve engagement and donor participation.
• Supervise and support marketing team members, including coaching and workload management.
• Develop and maintain dashboards and reports to measure campaign performance.
• Analyze marketing data and provide insights to improve engagement and ROI.
• Partner with stakeholders to define KPIs and reporting requirements.
• Coordinate data and campaign activity across CRM, marketing automation, analytics, ads, and web platforms.
• Stay current on digital marketing technologies and best practices.

Skills

Email marketing

Digital marketing

Marketing automation

Campaign management

Data-driven insights

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Tools

Salesforce Marketing Cloud

Google Analytics 4

Google Tag Manager

Power BI

Job description

Moody Bible Institute in Chicago seeks a Lead Marketing Automation & Analytics Specialist to drive multi-channel campaigns, overseen by collaborative stakeholders across Education, Alumni Relations, and Donor Development.

You will lead email, SMS, lifecycle campaigns, dashboards, and KPI reporting, shaping data-driven strategies that increase engagement, conversions, and donor participation. The role emphasizes leadership and a mission-driven marketing approach.