Associate Director, Asset Management Content & Campaigns

Moody's Corporation; New York (NY); Presencial; USD 113.000 - 164.000; Tempo integral

Resumo da vaga

Moody's Corporation is seeking a senior B2B marketing leader to develop and execute integrated campaigns for the Asset Management business, leveraging AI to improve content, analytics, and workflow efficiency. You will collaborate with senior leadership and sales to shape growth and thought leadership.

Responsibilities include multi-channel campaigns across digital, email, paid media, events, and partnerships, with a data-driven approach and a focus on customer acquisition and retention.

Qualificações

• 5-7+ years in multi-channel B2B marketing campaigns
• Strong writing and storytelling for thought leadership and demand-gen
• Excellent project management and stakeholder coordination
• Data-driven analysis translating insights into actions
• Asset Management marketing experience required
• Knowledge of Private Credit & Alt Investments landscape
• Experience in B2B SaaS, data, tech, or financial services (preferred)
• Effective communication and presentation with senior leadership
• Collaboration with sales and subject matter experts
• Customer-centric mindset with attention to detail
• Proficiency with AI tools to streamline workflows and ethical AI use

Responsabilidades

• Develop and execute integrated marketing campaigns and content for Asset Management.
• Lead multi-channel campaigns across digital, email, paid media, social, events, and partnerships.
• Manage campaign timelines and cross-functional coordination.
• Drive content strategy and narratives aligned to growth priorities.
• Create content for Asset Management pros: blogs, social posts, white papers, case studies.
• Collaborate with Industry Practice Leads to produce thought leadership on growth areas like Private Credit.
• Develop messaging frameworks to support acquisition, retention, and cross-sell.
• Partner with web/digital teams to boost content performance and SEO.
• Measure campaign performance and ROI; report insights.
• Leverage AI tools for market research and content development.

Conhecimentos

Integrated marketing campaigns

Thought leadership content

Writing and storytelling

Project management

Data-driven analytics

Asset Management marketing

Private Credit & Alt Investments

B2B SaaS/finance experience

Communication & presentation

Cross-functional collaboration

AI concepts & tools

Formação

Bachelor's in Marketing/Communications

Advanced degree preferred

Descrição da vaga

Moody's Corporation is seeking a senior B2B marketing leader to develop and execute integrated campaigns for the Asset Management business, leveraging AI to improve content, analytics, and workflow efficiency. You will collaborate with senior leadership and sales to shape growth and thought leadership.

Responsibilities include multi-channel campaigns across digital, email, paid media, events, and partnerships, with a data-driven approach and a focus on customer acquisition and retention.