Hybrid Marketing Automation Lead - Salesforce SFMC Expert

American Medical Association; Chicago (IL); Hybrid; USD 87,000 - 116,000; Full time

Job summary

The American Medical Association in Chicago is seeking a Sr. Marketing Automation Specialist (Hybrid) to drive acquisition and retention campaigns across email, SMS, and digital channels.

You will leverage SFMC, MCP, Datorama, and DC to design data-driven campaigns that optimize member engagement and ROI, while coordinating with the Marketing & Membership Experience team. The role requires 5+ years in digital marketing, strong technical skills including SQL, AMPscript, HTML/CSS, and SFMC

Qualifications

• Bachelor's degree required; concentration in CS, business, marketing preferred.
• Minimum 5+ years' experience in digital marketing.
• Extensive knowledge of Salesforce Marketing Cloud or similar marketing automation platform.
• Experience with customer data platforms such as Salesforce Data Cloud and personalization tools.
• Strong SQL, Excel, AMPscript, HTML/CSS skills.
• Salesforce Marketing Cloud certifications are a plus.
• Excellent collaboration and communications skills with stakeholders.
• Experience managing large databases and data modeling.

Responsibilities

• Implement and monitor marketing automation initiatives aligned with SFMC roadmap.
• Execute email campaigns and omnichannel campaigns (SMS, digital ads, direct mail).
• Manage MMX digital marketing campaign operations for timely, accurate execution.
• Develop and optimize automation workflows to reduce manual intervention.
• Build dashboards in Salesforce Marketing Intelligence for performance insights.
• Stay current with SFMC, Data Cloud, Personalization, and related tools.
• Collaborate with teams to align across the digital marketing ecosystem.

Skills

Digital marketing

Data-driven marketing

Stakeholder collaboration

Campaign optimization

Customer segmentation

Education

Bachelor's degree in CS/Business/Marketing or related

Masters degree a plus

Tools

Salesforce Marketing Cloud

Salesforce Data Cloud

Salesforce Personalization

AMPscript

HTML/CSS

SQL

Excel

Job description

The American Medical Association in Chicago is seeking a Sr. Marketing Automation Specialist (Hybrid) to drive acquisition and retention campaigns across email, SMS, and digital channels.

You will leverage SFMC, MCP, Datorama, and DC to design data-driven campaigns that optimize member engagement and ROI, while coordinating with the Marketing & Membership Experience team. The role requires 5+ years in digital marketing, strong technical skills including SQL, AMPscript, HTML/CSS, and SFMC