Education Marketing Lead - Hybrid On-Campus Programs

Moody-Bible-Institute; Chicago (IL); Hybrid; USD 65,000 - 95,000; Full time

Benefits offered by this job

Medical and dental coverage

Paid time off

403(b) retirement plan

Employer retirement contribution

Job summary

Moody Bible Institute is seeking a strategic Education Marketing Manager – On-Campus Programs in Chicago to lead integrated marketing campaigns that drive awareness, recruitment, enrollment, and engagement for Moody’s on-campus offerings.

You will collaborate with Admissions, academic leaders, and Marketing & Strategic Communications to translate priorities into compelling campaigns that connect prospective students with Moody’s biblical, education-centered mission.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 4 to 6 years of professional marketing experience.
• Strong written and verbal communication skills.
• Experience developing and executing integrated marketing campaigns.
• Digital marketing and audience segmentation experience.
• Experience using data and performance metrics to guide marketing decisions.
• Strong strategic planning, organization, and project management skills.
• Ability to manage multiple priorities in a fast-paced environment.
• Demonstrated success building collaborative relationships across teams and stakeholders.
• Strong attention to detail with the ability to maintain a strategic perspective.

Responsibilities

• Develop and execute integrated marketing strategies that support awareness, lead generation, recruitment, enrollment, and yield goals.
• Serve as the primary marketing partner for assigned academic and enrollment stakeholders, translating priorities into actionable campaigns and initiatives.
• Collaborate closely with Admissions to support recruitment strategies and optimize the prospective student journey.
• Create audience-focused messaging and campaigns for prospective students and key influencers, including parents, pastors, churches, alumni, and other constituents.
• Coordinate integrated marketing efforts across creative, digital marketing, social media, web, video, communications, radio, CRM/email, and Business Intelligence teams.
• Analyze market research, enrollment data, audience insights, and campaign performance to identify opportunities and improve results.
• Oversee development of marketing and recruitment materials while ensuring consistency with Moody's brand standards.
• Support digital and web strategies to ensure program content remains current, engaging, and aligned with recruitment priorities.
• Manage assigned budgets and vendor relationships, ensuring resources are used effectively to achieve strategic objectives.
• Identify and develop student, faculty, alumni, and program stories that demonstrate the distinct value of a Moody education.
• Support key recruitment events and institutional initiatives through coordinated marketing and communications efforts.
• Stay informed of higher education marketing trends, audience behaviors, emerging technologies, and competitive dynamics.
• Perform other duties as assigned.

Skills

Strong written and verbalcommunication

Digital marketing

Audience segmentation

Data-informed decision making

Strategic planning

Project management

Collaboration across teams

Attention to detail

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Job description

Moody Bible Institute is seeking a strategic Education Marketing Manager – On-Campus Programs in Chicago to lead integrated marketing campaigns that drive awareness, recruitment, enrollment, and engagement for Moody’s on-campus offerings.

You will collaborate with Admissions, academic leaders, and Marketing & Strategic Communications to translate priorities into compelling campaigns that connect prospective students with Moody’s biblical, education-centered mission.