Senior Marketing Automation & CXM Lead

CMI Media Group; Chesterbrook (PA); On-site; USD 70,000 - 140,000; Full time

Job summary

CMI Media Group is seeking an Associate Director of Marketing Automation to lead omnichannel CXM campaigns for life sciences clients. You will guide strategic implementation, build a high-performing team, and drive client adoption of our automation platform.

You will advise on data strategy, messaging cadence, and best practices, while strengthening relationships and pursuing new business opportunities. Strong leadership and analytics are essential.

Qualifications

• 7+ years in marketing automation or related fields with a proven track record.
• Experience with major MarTech platforms and data-driven campaigns.
• Leadership experience managing and developing a team of professionals.

Responsibilities

• Lead client engagements, translating needs into effective automation and media plans.
• Advise on messaging cadence, data strategy, and implementation best practices.
• Strengthen client relationships through regular check-ins and feedback.
• Identify opportunities to grow accounts and lead new business efforts.
• Mentor CXM professionals, set direction, and conduct performance reviews.
• Oversee omnichannel campaign implementation including budget and KPIs.
• Collaborate with strategy, data, insights, and dev teams for seamless execution.
• Document CXM processes, workflows, and best practices.
• Analyze performance, identify trends, and optimize ROI.
• Stay current on marketing automation developments and partnerships.
• Develop thought leadership materials such as case studies and white papers.

Skills

Marketing automation

Media strategy

Client management

Presentation skills

Data interpretation

Team leadership

Project coordination

Tools

Salesforce Marketing Cloud

Adobe Marketo

HubSpot

Tealium

Eloqua

Job description

CMI Media Group is seeking an Associate Director of Marketing Automation to lead omnichannel CXM campaigns for life sciences clients. You will guide strategic implementation, build a high-performing team, and drive client adoption of our automation platform.

You will advise on data strategy, messaging cadence, and best practices, while strengthening relationships and pursuing new business opportunities. Strong leadership and analytics are essential.