Senior Marketing Automation & Personalization Lead (Hybrid)

American Medical Association; Chicago (IL); Hybrid; USD 105,000 - 160,000; Full time

Job summary

The American Medical Association (AMA) seeks a Senior Manager Marketing Automation to lead a hybrid role in Chicago. You will shape the automation strategy, oversee SFMC/Data Cloud, and drive personalized campaigns across the customer lifecycle, partnering with IT, analytics, and external providers.

You’ll manage a team, govern data usage, and deliver high-quality multi-channel campaigns with measurable ROI. This exempt role offers salary flexibility within the stated range and an incentive plan.

Qualifications

• Bachelor's degree required or equivalent experience.
• 7+ years in marketing automation with data-driven segmentation and journeys.
• Experience with Salesforce Marketing Cloud including Email Studio, Content Studio, Cloud Pages, Ad Studio, Journey Builder.
• Experience with Salesforce Data Cloud and audience segmentation/activation.
• Strong BI reporting skills using Tableau, Power BI, or similar tools.
• Prior people management experience and ability to lead a multi-disciplinary team.

Responsibilities

• Develop and manage roadmap for SFMC, Data Cloud, and Marketing Cloud Intelligence.
• Collaborate with MMX, analytics, data, and tech teams to deliver personalized campaigns.
• Lead the development of audience segments and activated journeys across channels.
• Oversee platform enhancements and manage partners and contracts.
• Establish governance standards for data usage, personalization, and campaign execution.
• Lead multi-channel campaigns (email, direct mail, paid ads, etc.)
• Build dashboards and reporting to measure campaign effectiveness.

Skills

Marketing Automation

Salesforce Marketing Cloud

SQL proficiency

Data Cloud

BI reporting

Team management

Education

Bachelor's degree or higher

Master's degree a plus

Tools

Power BI

Tableau

Marketing Cloud Intelligence

AMPscript

Job description

The American Medical Association (AMA) seeks a Senior Manager Marketing Automation to lead a hybrid role in Chicago. You will shape the automation strategy, oversee SFMC/Data Cloud, and drive personalized campaigns across the customer lifecycle, partnering with IT, analytics, and external providers.

You’ll manage a team, govern data usage, and deliver high-quality multi-channel campaigns with measurable ROI. This exempt role offers salary flexibility within the stated range and an incentive plan.