Education Marketing Manager

Moody-Bible-Institute; Chicago (IL); Hybrid; USD 65,000 - 95,000; Full time

Benefits offered by this job

Medical and dental coverage

Paid time off

403(b) retirement plan

Employer retirement contribution

Job summary

Moody Bible Institute is seeking a strategic Education Marketing Manager – On-Campus Programs in Chicago to lead integrated marketing campaigns that drive awareness, recruitment, enrollment, and engagement for Moody’s on-campus offerings.

You will collaborate with Admissions, academic leaders, and Marketing & Strategic Communications to translate priorities into compelling campaigns that connect prospective students with Moody’s biblical, education-centered mission.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 4 to 6 years of professional marketing experience.
• Strong written and verbal communication skills.
• Experience developing and executing integrated marketing campaigns.
• Digital marketing and audience segmentation experience.
• Experience using data and performance metrics to guide marketing decisions.
• Strong strategic planning, organization, and project management skills.
• Ability to manage multiple priorities in a fast-paced environment.
• Demonstrated success building collaborative relationships across teams and stakeholders.
• Strong attention to detail with the ability to maintain a strategic perspective.

Responsibilities

• Develop and execute integrated marketing strategies that support awareness, lead generation, recruitment, enrollment, and yield goals.
• Serve as the primary marketing partner for assigned academic and enrollment stakeholders, translating priorities into actionable campaigns and initiatives.
• Collaborate closely with Admissions to support recruitment strategies and optimize the prospective student journey.
• Create audience-focused messaging and campaigns for prospective students and key influencers, including parents, pastors, churches, alumni, and other constituents.
• Coordinate integrated marketing efforts across creative, digital marketing, social media, web, video, communications, radio, CRM/email, and Business Intelligence teams.
• Analyze market research, enrollment data, audience insights, and campaign performance to identify opportunities and improve results.
• Oversee development of marketing and recruitment materials while ensuring consistency with Moody's brand standards.
• Support digital and web strategies to ensure program content remains current, engaging, and aligned with recruitment priorities.
• Manage assigned budgets and vendor relationships, ensuring resources are used effectively to achieve strategic objectives.
• Identify and develop student, faculty, alumni, and program stories that demonstrate the distinct value of a Moody education.
• Support key recruitment events and institutional initiatives through coordinated marketing and communications efforts.
• Stay informed of higher education marketing trends, audience behaviors, emerging technologies, and competitive dynamics.
• Perform other duties as assigned.

Skills

Strong written and verbalcommunication

Digital marketing

Audience segmentation

Data-informed decision making

Strategic planning

Project management

Collaboration across teams

Attention to detail

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Job description

IL - Chicago
Chicago
820 N. Lasalle Blvd
Chicago, IL 60610, USA

• Hybrid
• Marketing
• Full-Time
• Requisition #: EDUCA002369

Description

Location: Chicago, IL (Hybrid)

Employment Type: Full-Time

The compensation above is the estimated hiring wage for this position. Final offers are determined based on a variety of factors including skills, experience, qualifications, internal equity, and other job-related considerations.

Shape the Story. Advance the Mission.

Moody Bible Institute is seeking a strategic, audience-focused Education Marketing Manager – On-Campus Programs to help connect prospective students with life-changing educational opportunities grounded in biblical truth. In this role, you will develop and execute integrated marketing strategies that support awareness, recruitment, enrollment, and engagement for Moody's on-campus programs. Working collaboratively with Admissions, academic leaders, and Marketing & Strategic Communications teams, you will help translate institutional priorities into compelling marketing campaigns that inspire the next generation of Christian leaders.

About Us

Moody Bible Institute is a Christ-centered higher education and media ministry dedicated to equipping people with the truth of God's Word. Through trusted biblical teaching, media, and educational resources, Moody reaches audiences around the world with the gospel and seeks to make a lasting Kingdom impact.

The Opportunity

The Education Marketing Manager serves as a strategic marketing partner for assigned on-campus education programs, helping drive recruitment and enrollment goals through audience-centered, data-informed marketing initiatives. This role is responsible for developing integrated marketing strategies, managing campaigns across multiple channels, and ensuring alignment with Moody's brand, mission, and enrollment objectives.

What You’ll Do

• Develop and execute integrated marketing strategies that support awareness, lead generation, recruitment, enrollment, and yield goals.
• Serve as the primary marketing partner for assigned academic and enrollment stakeholders, translating priorities into actionable campaigns and initiatives.
• Collaborate closely with Admissions to support recruitment strategies and optimize the prospective student journey.
• Create audience-focused messaging and campaigns for prospective students and key influencers, including parents, pastors, churches, alumni, and other constituents.
• Coordinate integrated marketing efforts across creative, digital marketing, social media, web, video, communications, radio, CRM/email, and Business Intelligence teams.
• Analyze market research, enrollment data, audience insights, and campaign performance to identify opportunities and improve results.
• Oversee development of marketing and recruitment materials while ensuring consistency with Moody's brand standards.
• Support digital and web strategies to ensure program content remains current, engaging, and aligned with recruitment priorities.
• Manage assigned budgets and vendor relationships, ensuring resources are used effectively to achieve strategic objectives.
• Identify and develop student, faculty, alumni, and program stories that demonstrate the distinct value of a Moody education.
• Support key recruitment events and institutional initiatives through coordinated marketing and communications efforts.
• Stay informed of higher education marketing trends, audience behaviors, emerging technologies, and competitive dynamics.
• Perform other duties as assigned.

Qualifications

Required

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 4 to 6 years of professional marketing experience.
• Strong written and verbal communication skills.
• Experience developing and executing integrated marketing campaigns.
• Digital marketing and audience segmentation experience.
• Experience using data and performance metrics to guide marketing decisions.
• Strong strategic planning, organization, and project management skills.
• Ability to manage multiple priorities in a fast-paced environment.
• Demonstrated success building collaborative relationships across teams and stakeholders.
• Strong attention to detail with the ability to maintain a strategic perspective.

Preferred

• Higher education or enrollment marketing experience.
• Experience marketing to prospective students and their families.
• Experience managing marketing budgets and vendor or agency relationships.
• Experience serving within a Christian ministry, university, or mission-driven organization.
• Hybrid work arrangement with an expectation of working from the Moody office three days per week.
• Typical schedule: Monday through Friday, 8:00 a.m. to 4:30 p.m. (38.75 hours per week).

Additional Information

• Candidates must demonstrate alignment with Moody Bible Institute's mission, doctrinal beliefs, and Christian values.
• Employees are required to affirm Moody's Statement of Faith and adhere to Community Standards.
• Moody Bible Institute values diversity and seeks team members who engage others in ways that honor its biblical foundation.
• Moody complies with applicable nondiscrimination laws and, as a religious institution, requires employees to hold beliefs consistent with its Doctrinal Statement and Community Standards.

Benefits & Culture

In addition to meaningful work, you'll be part of a supportive, Christ-centered community that is committed to your professional, personal, and spiritual growth.

• Medical and dental coverage available on your first day of employment
• Generous paid time off, including holidays, vacation, personal, and sick leave
• 403(b) retirement savings plan
• Employer retirement contribution program
• Company-paid and optional life insurance benefits
• Wellness incentives and complimentary membership to the Solheim Athletic Center
• Optional benefits including:
• Vision coverage
• Health Care Spending Account (FSA)
• Free on-campus parking

A Culture That Invests in You

• Tuition benefits and educational opportunities through Moody Bible Institute
• Weekly team devotions that foster spiritual growth and meaningful connections with colleagues
• Weekly chapel services featuring worship, biblical teaching, and community engagement
• Weekly chapel services featuring worship, biblical teaching, and community engagement

Why Join Us

At Moody, your work contributes directly to preparing men and women to follow Christ and make Him known around the world. You'll join a collaborative team that values innovation, excellence, and ministry impact while investing in your professional and spiritual growth.

Join us as we inspire, equip, and educate students to make a lasting impact for Christ around the world. At Moody, you'll find more than a job. You'll discover a community where faith, learning, and purpose come together to make a difference.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.