Senior Marketing Analytics Leader — MMM & Media

Chewy; Boston (MA); Hybrid; USD 149,000 - 245,000; Full time

Benefits offered by this job

401k

Equity bonus potential

Parental leave

Pet insurance discount

Job summary

Chewy is seeking an Associate Director of Marketing Analytics to lead media analytics, measurement, and testing across Social, TV, Influencer, and Content Marketing in Bellevue, WA or Boston, MA.

This hands-on leadership role requires deep expertise in MMM, incrementality testing, and causal measurement, with the ability to design experiments, work in SQL/Python, and present recommendations to senior leaders.

Qualifications

• Bachelor’s or master’s degree in Statistics, Economics, Mathematics, Data Science, Operations Research, Marketing Analytics, or a related field.
• 8+ years of experience in marketing analytics, media measurement, experimentation, data science, or a related analytical discipline, including leading cross‑functional work.

Responsibilities

• Lead media measurement strategy for the Chief Brand Officer.
• Own the measurement strategy and analytical roadmap for Social, TV, Influencer, and Content Marketing.
• Define how MMM, experiments, platform lift, attribution, brand measurement, and customer analytics work together within a common framework.
• Identify data/methodology gaps and build a roadmap to improve Chewy’s media measurement capabilities.
• Lead MMM and media effectiveness and validate findings with incrementality tests and other evidence.
• Partner with internal teams and vendors to improve model quality and develop scenario-planning tools.
• Design and evaluate geo experiments, holdouts, and other incrementality approaches.
• Deliver hands‑on analytics and influence decisions from problem framing to executive readout.
• Use SQL and statistical programming to analyze large datasets and measure performance by channel and journey stage.
• Lead cross‑functional measurement initiatives and build strong partnerships with channel owners.

Skills

Marketing analytics

SQL

Python/R

Marketing measurement

Cross-functional leadership

Experimental design

Communication to senior leaders

Education

Bachelor’s or Master’s in a quantitative field

Tools

SQL

Python

R

Snowflake

Databricks

dbt

Tableau

Job description

Chewy is seeking an Associate Director of Marketing Analytics to lead media analytics, measurement, and testing across Social, TV, Influencer, and Content Marketing in Bellevue, WA or Boston, MA.

This hands-on leadership role requires deep expertise in MMM, incrementality testing, and causal measurement, with the ability to design experiments, work in SQL/Python, and present recommendations to senior leaders.