Senior Growth Analytics Lead — Media Measurement

ButcherBox, LLC; Northern (KY); Hybride; USD 90 000 - 130 000; Plein temps

Avantages offerts par ce poste

Health insurance

401(k) with employer match

Annual bonus

Unlimited PTO

Learning & Development stipend

Lunch reimbursement

Résumé du poste

ButcherBox is seeking a Senior Analyst, Media Measurement to own new member acquisition analytics and be the senior analytics voice on the growth team: the person who decides what we measure, how we read it, and what we do about it, in collaboration with senior leadership and channel managers.

In a hybrid role based in Watertown, MA, you’ll design tests, lead MMM and incrementality work, and partner with marketing to optimize spend while mentoring junior analysts and delivering clean Power BI

Qualifications

• 4+ years in analytics, with at least 3 in marketing or acquisition analytics (DTC, subscription, e-commerce, or an agency).
• Advanced SQL that you write: multi-step CTEs, window functions, cohort and funnel construction, deduplicating event and order data.
• Databricks and dbt experience a plus.
• Comfort with making decisions with incomplete data.

Responsabilités

• Acquisition performance across channels (paid social, SEM, affiliate, streaming, podcast, etc.), plus site funnel and lead/email capture.
• Measurement framework: triangulating incrementality tests, marketing mix modeling, and platform-reported results into one view of channel performance.
• MMM leadership: validating the model’s inputs and outputs, pressure-testing results against the business, and turning them into budget recommendations.
• Test design and readout for A/B and incrementality tests, including sizing, power, guardrails, and a go/no-go call.
• The unit economics of a new member (predictive LTV, LTV:CPA) and implications for acquisition strategy and targets.
• Weekly channel deep dives and business reviews where acquisition decisions are made.
• Self-service reporting in Power BI and clean data for the growth team.
• Mentoring junior analysts and reviewing their work.

Connaissances

Advanced SQL

Power BI

Marketing analytics

Stakeholder communication

Python

Outils

Databricks

dbt

Description du poste

ButcherBox is seeking a Senior Analyst, Media Measurement to own new member acquisition analytics and be the senior analytics voice on the growth team: the person who decides what we measure, how we read it, and what we do about it, in collaboration with senior leadership and channel managers.

In a hybrid role based in Watertown, MA, you’ll design tests, lead MMM and incrementality work, and partner with marketing to optimize spend while mentoring junior analysts and delivering clean Power BI