Marketing Analytics & Measurement Manager — MMM Expert

Ovative Group; New York (NY); On-site; USD 90,000 - 132,000; Full time

Benefits offered by this job

Office spaces in MSP, NYC, and CHI

Frequent travel to Minneapolis HQ

Generous paid vacation

401k match program

Top‑notch health insurance

Fertility, pregnancy, and parenting Re

Job summary

Ovative Group is seeking a Manager, Marketing Analytics & Measurement to lead 1–2 direct reports and oversee 1–3 enterprise client engagements. You will drive measurement strategy across MMM, incrementality testing, and a measurement roadmap, delivering clear business recommendations to senior stakeholders.

You will present to client leaders and internal partners, build executive presence, and advance toward greater client leadership while ensuring high‑quality outputs and impact.

Qualifications

• 4+ years of experience working with clients.
• At least 1+ years of experience managing direct reports.
• Excellent communicator & collaborator between client & internal teams.
• Able to connect complex marketing data into tangible business path forward for clients.
• Experience within marketing industry (digital marketing preferred).
• Must thrive in ambiguous situations.
• Preferred: Experience related to in‑marketing testing for marketing investments (Incrementality tests).
• Experience with digital marketing analytics software (Adobe Analytics, Google Analytics, ViQ, etc).
• Experience using SQL to gather data or run analytics on datasets.
• Experience working with MMM/MTA marketing models.
• Experience communicating and partnering with high‑level partners (Directors, VPs, CMOs, CFOs, etc).

Responsibilities

• Client Engagement: Manage client engagements by identifying workplans, workstreams, and deliverables; Deliver on project plans in partnership with clients / leadership.
• Work with Ovative client leaders to review services, identifying areas for improvement and altering strategies and scope.
• Provide business development support, assisting with strategy/messaging and liaising with prospective clients to refine scopes of work.
• Lead strategy of client digital marketing activation roadmap & vision.
• Team Leadership & Empowering Others: Define and drive strategy across team structure, roles, development, and clients.
• Play a leadership role on Measurement Solutions.
• Work with internal Ovative teams to come up with marketing solutions/value‑add plays.
• Lead development for 1‑2 direct reports.
• Structured thinking: Address complex, open‑ended analytics requests in a structured manner.
• Identify & focus on what matters most to move the client's business forward.
• Structure activation work and communication to drive most critical/fundamental business goals.
• Subject matter expertise: Apply best practices to analyze client media performance data to identify trends and opportunities for improvement.
• Lead client work that translates into business insights and actionable recommendations.
• Develop deep understanding of marketing measurement technology and how it impacts data/analytics/clients‑business.

Skills

Client engagement

Team leadership

Cross-functional collaboration

Structured thinking

Executive communication

Business acumen

Education

MBA (optional)

Tools

Adobe Analytics

Google Analytics

ViQ

SQL

Job description

Ovative Group is seeking a Manager, Marketing Analytics & Measurement to lead 1–2 direct reports and oversee 1–3 enterprise client engagements. You will drive measurement strategy across MMM, incrementality testing, and a measurement roadmap, delivering clear business recommendations to senior stakeholders.

You will present to client leaders and internal partners, build executive presence, and advance toward greater client leadership while ensuring high‑quality outputs and impact.