Senior Performance Marketing Experimentation Lead

Chewy; Bellevue (WA); On-site; USD 111,000 - 176,000; Full time

Benefits offered by this job

401k plan

Equity grant

Annual bonus eligibility

Unlimited PTO

Paid holidays

Job summary

Chewy is seeking a Senior Marketing Manager, Performance Marketing Experimentation to own the strategy and operating approach for testing new ways to capture demand and acquire customers through performance marketing. This senior IC will identify platforms and opportunities, develop a roadmap for experimentation, and turn promising ideas into measurable programs.

The initial focus includes display and retargeting, with expansion into agentic commerce and other channels as the market evolves.

Qualifications

• Bachelor’s degree or higher in marketing, economics, business, computer science, or a related discipline.
• 7+ years of experience in performance marketing, ecommerce, growth marketing, digital advertising, product management, or a related field.
• Experience developing and scaling new marketing programs, channels, partnerships, or customer acquisition capabilities.
• Strong understanding of performance marketing, experimentation, customer acquisition, and measurement, including incrementality testing.
• The ability to evaluate emerging platforms and advertising opportunities, develop a clear point of view, and make thoughtful investment recommendations.
• Experience working with cross-functional teams to bring ideas from concept to execution.
• Ability to define test plans, success criteria, financial guardrails, and scale decisions with limited precedent.

Responsibilities

• Own the roadmap for performance marketing experimentation, identifying opportunities across display, retargeting, and emerging environments.
• Develop a point of view on changes in customer behavior and advertising tech, translating it into clear investment recommendations.
• Lead experiments from hypothesis through decision, including business case, audience strategy, creative, measurement, and scale criteria.
• Develop and test display and retargeting opportunities to reach high-intent customers.
• Lead exploration of emerging environments, including agentic commerce, from pilot to scale.
• Partner with Creative, Analytics, Product, Engineering, Merchandising, Finance, and other Marketing teams to build scalable solutions.
• Establish senior relationships with third-party platforms and publishers, influencing product and measurement design.
• Define testing standards and decision frameworks to evaluate opportunities, including incrementality and reach.

Skills

Performance marketing

Experimentation

Analytical skills

Stakeholder management

Education

Bachelor’s degree or higher in marketing, economics, business, CS

Job description

Chewy is seeking a Senior Marketing Manager, Performance Marketing Experimentation to own the strategy and operating approach for testing new ways to capture demand and acquire customers through performance marketing. This senior IC will identify platforms and opportunities, develop a roadmap for experimentation, and turn promising ideas into measurable programs.

The initial focus includes display and retargeting, with expansion into agentic commerce and other channels as the market evolves.