Senior Marketing Analytics Leader — Hybrid Growth & Insights

Simply Business; Boston (MA); Hybrid; USD 120,000 - 199,000; Full time

Benefits offered by this job

Group health plan

Disability & life insurance

401(k) with 5% match

Commuter benefits

Vacation + holidays

Learning & development

Hybrid office space

Job summary

Simply Business in the US is seeking a Senior Manager of Marketing Analytics to lead data analytics and actionable insights for the US marketing team, with a dotted-line to the UK. You will own attribution, forecasting, and cross-functional site and channel analysis to drive growth, tightly aligning with targeting, creative, and MarTech.

You’ll collaborate with Data Science and Data Engineering to operationalize complex models, present strategic findings to executives, and promote data literacy

Qualifications

• 10+ years in data analytics or marketing analytics roles with proven business impact.
• Expert SQL and Python/R for advanced analysis and modeling.
• Experience with attribution models (MMM, MTA) and LTV predictions.
• Proficiency with marketing analytics platforms (GA4, Salesforce) and data visualization tools (Looker/Tableau).
• Strong communication skills to translate complex findings for executives.

Responsibilities

• Lead data analysis and insights for US marketing, reporting to US and dotted-line to UK teams.
• Own marketing attribution and forecasting.
• Develop unified measurement framework including MMM, MTA and experiments.
• Collaborate with Data Science and Data Engineering to operationalize models.
• Deliver high-impact strategic insights to marketing channels and executives.
• Drive data literacy and strategic recommendations across cross-functional teams.

Skills

SQL

Python/R

Marketing analytics

MMM/MTA

Looker/Tableau

Communication

Tools

GA4

Salesforce

Semrush

Google Search Console

Looker

Tableau

Job description

Simply Business in the US is seeking a Senior Manager of Marketing Analytics to lead data analytics and actionable insights for the US marketing team, with a dotted-line to the UK. You will own attribution, forecasting, and cross-functional site and channel analysis to drive growth, tightly aligning with targeting, creative, and MarTech.

You’ll collaborate with Data Science and Data Engineering to operationalize complex models, present strategic findings to executives, and promote data literacy