Senior Marketing Analytics Lead (Remote)

Xometry; Puerto Rico; Remote; USD 90,000 - 140,000; Full time

Job summary

Xometry is seeking a Senior Marketing Analyst to join the Data and Analytics team. This role leads paid marketing analytics end-to-end, builds data infrastructure, attribution models, and executive-ready storytelling to influence budget, pricing, and revenue decisions.

You will connect data from Google Ads, Microsoft Ads, Segment, Salesforce, and more, creating Looker dashboards and robust data models. Remote-friendly, with collaboration across Marketing, Sales, Yield, and Product.

Qualifications

• 5+ years in marketing analytics, growth analytics, or a closely related field — ideally in a marketplace, B2B SaaS, AdTech, or lead-gen environment.
• Demonstrated experience owning paid marketing analytics (Google Ads, Microsoft Ads, Meta); you understand how the platforms work, not just how to report on them.
• Track record of producing analysis that changed a decision — and you can tell that story in an interview.

Responsibilities

• Own end-to-end analytics for paid channels: Google Ads, Microsoft Ads, and any emerging paid media — from impression to revenue attribution
• Build and maintain attribution models and funnel reporting across paid and organic channels to measure true ROAS, CAC, and long-term LTV outcomes
• Monitor campaign pacing, budget utilization, and performance against targets; surface anomalies and recommend actions in real time
• Transform raw marketing data into clear, executive-ready narratives — not just "what happened," but "why it happened" and "what we should do"
• Develop weekly, monthly, and quarterly performance recaps for leadership that drive decisions, not just inform them
• Proactively identify trends, risks, and opportunities across marketing channels and synthesize them into a point of view — with a recommendation
• Partner with the marketing and sales teams to answer the "so what" behind every metric
• Build and maintain robust data models in Snowflake (SQL, dbt, or similar) integrating data from Google Ads, Microsoft Ads, Segment, Salesforce, Iterable, and ad servers
• Manage and improve reverse-ETL pipelines that feed performance data back into operational tools (Google Ads API, campaign management platforms)
• Create and own Looker dashboards aligned to marketing KPIs, campaign health, and revenue forecasting
• Design and analyze A/B tests for paid campaigns, landing pages, and yield strategies; translate statistical results into plain-language recommendations
• Support channel-level experiments: bid strategies, audience segmentation, creative performance
• Deep understanding of paid marketing KPIs: ROAS, CPC, CPL, impression share, quality score, attribution windows
• Familiarity with marketing attribution methodologies (last-click, data-driven, multi-touch)
• Understanding of lead funnels from impression through conversion and renewal

Skills

Data storytelling

Attribution analysis

Budget forecasting

Cross-functional collaboration

Executive communication

Tools

SQL

Python

Snowflake

dbt

Looker

Tableau

Google Ads API

Microsoft Ads API

Segment

Salesforce

HubSpot

Kevel

Placements.io

Job description

Xometry is seeking a Senior Marketing Analyst to join the Data and Analytics team. This role leads paid marketing analytics end-to-end, builds data infrastructure, attribution models, and executive-ready storytelling to influence budget, pricing, and revenue decisions.

You will connect data from Google Ads, Microsoft Ads, Segment, Salesforce, and more, creating Looker dashboards and robust data models. Remote-friendly, with collaboration across Marketing, Sales, Yield, and Product.