Senior Marketing Analytics Lead

Earnest; San Francisco (CA); On-site; USD 164,000 - 205,000; Full time

Benefits offered by this job

Health benefits

Home office stipend

Internet reimbursement

Stock options

RSUs

401(k) match

Tuition reimbursement

Travel perk

Paid time off

Parental leave

Job summary

Earnest is seeking a Staff Marketing Analyst to join our US-based team. You will partner with Marketing leadership to own budget allocation, channel mix, and long-term strategy, driving the data-driven narrative across all channels.

You will establish measurement frameworks (MMM, MTA, attribution) and build a high-trust analytics ecosystem with dashboards, pipelines, and robust data definitions, influencing senior leaders and strengthening decision-making across the business.

Qualifications

• 8+ years of experience in marketing or growth analytics.
• Expertise in marketing measurement, attribution, and ROI modeling.
• Strong business acumen and intellectual curiosity.
• Ability to influence senior stakeholders and partner with leadership.
• Experience building dashboards and data narratives.
• Experience with data pipelines and analytics infrastructure.

Responsibilities

• Partner directly with Marketing leadership to architect budget allocation, channel mix, and long-term strategy, taking full ownership of the data-driven narrative.
• Own end-to-end performance analytics across all channels and translate complex channel performance into actionable growth strategies.
• Lead measurement frameworks (MMM, MTA, attribution, incrementality) to solve channel problems.
• Build a high-trust analytics ecosystem with dashboards and KPIs as the single source of truth.
• Advance the marketing data foundation with reliable pipelines and scalable data models.
• Influence executive decision-making and model data-driven excellence for the organization.
• Elevate the team’s analytics capabilities through rigorous experimentation standards and documentation.

Skills

Marketing analytics

Growth analytics

SQL

Python/R

Data storytelling

Stakeholder influencing

Dashboarding

Job description

Earnest is seeking a Staff Marketing Analyst to join our US-based team. You will partner with Marketing leadership to own budget allocation, channel mix, and long-term strategy, driving the data-driven narrative across all channels.

You will establish measurement frameworks (MMM, MTA, attribution) and build a high-trust analytics ecosystem with dashboards, pipelines, and robust data definitions, influencing senior leaders and strengthening decision-making across the business.