Marketing Analytics Lead — Growth & Forecasting

Atterro; New York (NY); On-site; USD 140,000 - 180,000; Full time

Benefits offered by this job

Medical

Dental

Vision

401k

Paid Time Off, + more!

Job summary

Staffmark Workforce Solutions, collaborating with a global electronics leader in New York, NY, seeks a Marketing Analyst to drive data-driven decision making across growth marketing. You will build analytics engines, own funnel performance, and partner with channels to unlock insights and optimize campaigns.

The role emphasizes end-to-end measurement, experimentation, and rapid storytelling with data to influence strategy and budget allocation.

Qualifications

• 8+ years in marketing analytics or related roles.
• Strong command of B2B funnel analytics and attribution.
• Advanced spreadsheet modeling and business insights.
• Experience building dashboards and forecasting models.
• Ability to translate data into decisions quickly.
• Experience with Salesforce CRM, Pardot, and Adobe Analytics.
• Familiarity with Looker, Snowflake or Tableau is a plus.

Responsibilities

• Track and measure performance across all marketing channels to revenue.
• Build dashboards and automated reporting reflecting real-time KPIs.
• Perform cohort analyses to assess lead quality and ROI.
• Forecast pipeline, revenue contributions, and scenarios.
• Design tests, evaluate results, and guide investment decisions.
• Own KPI frameworks for acquisition, lifecycle, and funnel performance.
• Deliver regular data-driven narratives and insights.

Skills

Data analysis

Funnel analytics

Forecasting

Spreadsheet modeling

Tools

Salesforce CRM

Pardot

Adobe Analytics

Looker

Snowflake

Tableau

Job description

Staffmark Workforce Solutions, collaborating with a global electronics leader in New York, NY, seeks a Marketing Analyst to drive data-driven decision making across growth marketing. You will build analytics engines, own funnel performance, and partner with channels to unlock insights and optimize campaigns.

The role emphasizes end-to-end measurement, experimentation, and rapid storytelling with data to influence strategy and budget allocation.