Marketing Analytics Lead MMM/MMA

Liberty Personnel Services, Inc.; Harrisburg (NC); On-site; USD 85,000 - 120,000; Full time

Job summary

Liberty Personnel Services, Inc. is seeking a strategic Marketing Analytics Lead in Harrisburg, North Carolina. This role focuses on optimizing marketing performance through analytics, requiring expertise in measurement frameworks and data analysis tools like SQL, Python, and Tableau.

The ideal candidate will bridge business needs and analytical solutions, communicating effectively across teams. A culture of testing and learning is encouraged through structured experimentation and ongoing performance tracking.

Qualifications

• Expertise in marketing measurement, including mix modeling and attribution techniques.
• Hands-on experience with SQL, Python, and Tableau.
• Ability to convey complex concepts to non-technical audiences.

Responsibilities

• Lead the design of measurement frameworks to evaluate marketing effectiveness.
• Utilize methodologies to inform investment decisions.
• Partner with data science and engineering teams for analytics solutions.

Skills

Marketing measurement approaches

SQL

Python

Tableau

Statistical modeling

Experimental design

Job description

We’re looking for a strategic, data-driven Marketing Analytics Lead to elevate how we measure and optimize marketing performance. This role sits at the intersection of marketing, data science, and engineering—translating complex analytics into actionable insights that drive growth.

What You’ll Do

• Lead the design and execution of advanced measurement frameworks to evaluate marketing effectiveness across channels
• Leverage methodologies such as marketing mix modeling, multi-touch attribution, and experimentation to inform investment decisions
• Partner closely with data science and engineering teams to build scalable analytics solutions and ensure data integrity
• Utilize tools like SQL, Python, and Tableau to analyze data, build models, and deliver actionable insights
• Translate analytical findings into clear, compelling recommendations for senior stakeholders
• Drive a culture of testing and learning through structured experimentation and performance tracking

What We’re Looking For

• Demonstrated expertise in marketing measurement approaches, including mix modeling, attribution techniques, and experimental design or causal analysis
• Strong foundation in data, analytics, and statistical modeling, with hands‑on experience using SQL, Python, and Tableau
• Proven ability to bridge business needs with analytical solutions in a collaborative, cross‑functional environment
• Excellent communication skills, with the ability to simplify complex concepts for non-technical audiences