Senior Marketing Analytics Lead (Remote)

Hallmark; Kansas City (MO); Remote; USD 85,000 - 130,000; Full time

Benefits offered by this job

Medical, dental, vision plans

401K with company match

Profit-sharing

Paid time off

Job summary

Hallmark is seeking a Sr Analyst- Marketing Analytics (remote) to turn marketing data into actionable insights that inform Hallmark Media and Product & Retail decisions. You’ll drive analytics on marketing performance, MMM, experimentation, and ROI, partnering with Marketing, Finance, and external vendors.

You’ll shape executive-ready recommendations, build dashboards, and help optimize investments while navigating a fast-paced, evolving environment.

Qualifications

• Bachelor's degree or 4 years of professional experience.
• At least 5 years of experience in marketing analytics, business analytics, or related roles.
• Experience leading analytics initiatives while remaining hands-on.
• Experience with SQL and data analysis.

Responsibilities

• Lead marketing measurement initiatives across media, promotions, and customer engagement channels.
• Evaluate marketing performance using MMM, experimentation, campaign analytics, and incrementality analysis.
• Design and analyze tests to measure the true business impact of marketing investments.
• Provide data-driven recommendations on promotional strategy, budget allocation, and channel optimization.
• Develop executive-ready insights and dashboards that connect marketing performance to business outcomes.
• Partner with internal teams and external vendors to ensure data quality, measurement rigor, and actionable results.
• Identify opportunities to leverage advanced analytics and AI-enabled solutions to improve marketing effectiveness.
• Serve as a trusted advisor to Marketing and Finance leaders by translating complex analytics into clear, actionable recommendations.

Skills

Marketing analytics

MMM

SQL

Campaign analytics

Data storytelling

Stakeholder influence

Experimentation

Education

Bachelor's degree

4 years of professional experience

Preferred: Business, Marketing, Analytics

Tools

SQL

Job description

Hallmark is seeking a Sr Analyst- Marketing Analytics (remote) to turn marketing data into actionable insights that inform Hallmark Media and Product & Retail decisions. You’ll drive analytics on marketing performance, MMM, experimentation, and ROI, partnering with Marketing, Finance, and external vendors.

You’ll shape executive-ready recommendations, build dashboards, and help optimize investments while navigating a fast-paced, evolving environment.