Staff Marketing Analyst

Earnest; San Francisco (CA); On-site; USD 164,000 - 205,000; Full time

Benefits offered by this job

Health benefits

Home office stipend

Internet reimbursement

Stock options

RSUs

401(k) match

Tuition reimbursement

Travel perk

Paid time off

Parental leave

Job summary

Earnest is seeking a Staff Marketing Analyst to join our US-based team. You will partner with Marketing leadership to own budget allocation, channel mix, and long-term strategy, driving the data-driven narrative across all channels.

You will establish measurement frameworks (MMM, MTA, attribution) and build a high-trust analytics ecosystem with dashboards, pipelines, and robust data definitions, influencing senior leaders and strengthening decision-making across the business.

Qualifications

• 8+ years of experience in marketing or growth analytics.
• Expertise in marketing measurement, attribution, and ROI modeling.
• Strong business acumen and intellectual curiosity.
• Ability to influence senior stakeholders and partner with leadership.
• Experience building dashboards and data narratives.
• Experience with data pipelines and analytics infrastructure.

Responsibilities

• Partner directly with Marketing leadership to architect budget allocation, channel mix, and long-term strategy, taking full ownership of the data-driven narrative.
• Own end-to-end performance analytics across all channels and translate complex channel performance into actionable growth strategies.
• Lead measurement frameworks (MMM, MTA, attribution, incrementality) to solve channel problems.
• Build a high-trust analytics ecosystem with dashboards and KPIs as the single source of truth.
• Advance the marketing data foundation with reliable pipelines and scalable data models.
• Influence executive decision-making and model data-driven excellence for the organization.
• Elevate the team’s analytics capabilities through rigorous experimentation standards and documentation.

Skills

Marketing analytics

Growth analytics

SQL

Python/R

Data storytelling

Stakeholder influencing

Dashboarding

Job description

Earnest empowers ambitious professionals to make confident financial decisions and build the life they envision.

Earnies are committed to helping borrowers move forward with confidence by offering smarter borrowing options with a clearer path to taking control of their debt. If you’re as passionate as we are about our mission, read more below, and let’s build something great together.

The Staff Marketing Analyst will report to the Senior Analytics Manager.

As the Staff Marketing Analyst, you will:

• Partner directly with Marketing leadership to architect budget allocation, channel mix, and long-term strategy, taking full ownership of the data-driven narrative.
• Own the end-to-end performance analytics across all channels, serving as the subject matter expert who translates complex channel performance into clear, actionable growth strategies.
• Serve as the definitive subject matter expert for measurement, establishing and evolving advanced frameworks for MMM, MTA, attribution, and incrementality analysis to solve the hardest problems in channel effectiveness.
• Build and champion a high-trust marketing analytics ecosystem, creating actionable dashboards and KPIs that serve as the single source of truth for marketing performance, growth, and efficiency.
• Drive the evolution of the marketing data foundation, ensuring pipelines, data models, and definitions are reliable, scalable, and built for complex, high-velocity decision-making in partnership with our Analytics Engineering team.
• Act as a strategic thought partner and visible leader, influencing executive decision-making and modeling data-driven excellence for the entire organization.
• Elevate the marketing team’s analytical capabilities by establishing rigorous standards and frameworks for experimentation, documentation, and data storytelling.

About You

• You bring 8+ years of experience in marketing or growth analytics, with deep expertise in marketing analytics and a track record of influencing strategy at a senior level.
• You have exceptional business acumen, are intellectually curious, and motivated to solve difficult marketing problems in a highly regulated space.
• You have strong intuition and experience with assessing performance and opportunities across Paid, Lifecycle, Direct Mail, and Partnership channels, and understand how these channels work together to drive growth.
• You are highly fluent in marketing measurement, including attribution methodologies, incrementality testing, funnel analysis, and ROI modeling.
• You have strong technical skills in SQL and experience using Python or R to perform advanced analysis, build models, or support experimentation.
• You care deeply about data quality and have experience improving data reliability, definitions, and analytics infrastructure.
• You excel at translating complex analyses into clear, actionable insights and are comfortable influencing senior stakeholders.
• You are passionate about enabling others - whether through building intuitive dashboards, improving documentation, or training business partners to self-serve analytics.

Earnest empowers ambitious professionals to make confident financial decisions and build the life they envision.

Earnies are committed to helping borrowers move forward with confidence by offering smarter borrowing options with a clearer path to taking control of their debt. If you’re as passionate as we are about our mission, read more below, and let’s build something great together.

The Staff Marketing Analyst will report to the Senior Analytics Manager.

As the Staff Marketing Analyst, you will:

• Partner directly with Marketing leadership to architect budget allocation, channel mix, and long‑term strategy, taking full ownership of the data-driven narrative.
• Own the end-to-end performance analytics across all channels, serving as the subject matter expert who translates complex channel performance into clear, actionable growth strategies.
• Serve as the definitive subject matter expert for measurement, establishing and evolving advanced frameworks for MMM, MTA, attribution, and incrementality analysis to solve the hardest problems in channel effectiveness.
• Build and champion a high‑trust marketing analytics ecosystem, creating actionable dashboards and KPIs that serve as the single source of truth for marketing performance, growth, and efficiency.
• Drive the evolution of the marketing data foundation, ensuring pipelines, data models, and definitions are reliable, scalable, and built for complex, high‑velocity decision‑making in partnership with our Analytics Engineering team.
• Act as a strategic thought partner and visible leader, influencing executive decision‑making and modeling data‑driven excellence for the entire organization.
• Elevate the marketing team’s analytical capabilities by establishing rigorous standards and frameworks for experimentation, documentation, and data storytelling.

About You

• You bring 8+ years of experience in marketing or growth analytics, with deep expertise in marketing analytics and a track record of influencing strategy at a senior level.
• You have exceptional business acumen, are intellectually curious, and motivated to solve difficult marketing problems in a highly regulated space.
• You have strong intuition and experience with assessing performance and opportunities across Paid, Lifecycle, Direct Mail, and Partnership channels, and understand how these channels work together to drive growth.
• You are highly fluent in marketing measurement, including attribution methodologies, incrementality testing, funnel analysis, and ROI modeling.
• You have strong technical skills in SQL and experience using Python or R to perform advanced analysis, build models, or support experimentation.
• You care deeply about data quality and have experience improving data reliability, definitions, and analytics infrastructure.
• You excel at translating complex analyses into clear, actionable insights and are comfortable influencing senior stakeholders.
• You are passionate about enabling others - whether through building intuitive dashboards, improving documentation, or training business partners to self‑serve analytics.

Even Better

• Experience working in the financial services industry
• Experience partnering with senior marketing leaders on annual planning, forecasting, and long‑term strategy.
• Experience working closely with data platform teams to improve marketing data models and tracking.
• Familiarity with martech platforms and tools (ESPs, CDPs, etc.) and their data ecosystems.

Where:

• This role will be based in the US.

Salary Range: $164,000 - $205,000 USD. Employees are also eligible for an annual performance‑based bonus and equity.

Earnest believes in enabling our employees to live their best lives. We offer a variety of perks and competitive benefits, including:

• Health, Dental, & Vision benefits plus savings plans
• Mac computers + work‑from‑home stipend to set up your home office
• Monthly internet and phone reimbursement
• Employee Stock Purchase Plan
• Restricted Stock Units (RSUs)
• 401(k) plan to help you save for retirement plus a company match
• Robust tuition reimbursement program
• $1,000 travel perk on each Earnie‑versary to anywhere in the world
• Competitive days of annual PTOCompetitive parental leave

What Makes an Earnie:

At Earnest, our people bring our cultural principles to life. These principles define how we work, how we win, and what we expect of ourselves and each other:

• Every Second Counts: Speed is our competitive advantage. Our customers need better solutions, and the faster we execute, the greater our chance of success.
• Choose To Do Hard Things: We win by tackling the hard things that others avoid, fueled by grit and resilience.
• Pursue Excellence: Great companies, teams, and individuals never settle and are proud of the work that they do. What’s good enough today won’t be good enough tomorrow. Excellence isn’t a destination; it’s a mindset of continuous improvement.
• Lead Together: Our success comes from how we work together. Leadership is not about titles—it is about action. We take ownership, drive results, and move forward as a team.
• Don’t Take Yourself Too Seriously: We take our work seriously, not ourselves. The stakes are high, but a sense of humor keeps us grounded, creative, and resilient.

At Earnest, we are committed to building an environment where our employees feel included, valued, and heard. Our belief is that a strong commitment to diversity, inclusion, equity, and belonging enables us to move forward with our mission. We are dedicated to adding new perspectives to the team and encourage anyone to apply if your experience is close to what we are looking for.

Earnest provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, veteran status, disability or genetics. Qualified applicants with criminal histories will be considered for the position in a manner consistent with the Fair Chance Ordinance.