Marketing Analytics Lead MMM/MMA

Liberty Personnel Services, Inc.; Conshohocken (Montgomery County); On-site; USD 120,000 - 160,000; Full time

Job summary

Liberty Personnel Services, Inc. seeks a Marketing Analytics Lead to drive measurement and optimization of marketing performance across channels.

You will translate complex analytics into actionable insights, collaborating with data science and engineering to build scalable solutions using SQL, Python and Tableau, and reporting to senior stakeholders.

Qualifications

• Expertise in marketing measurement including mix modeling and attribution.
• Hands-on data analytics with SQL, Python and Tableau.
• Ability to bridge business needs with analytical solutions.
• Excellent communication for non-technical audiences.

Responsibilities

• Design and execute advanced measurement frameworks to evaluate marketing effectiveness.
• Apply marketing mix modeling, multi-touch attribution, and experiments to guide investments.
• Partner with data science and engineering to build scalable analytics solutions.
• Use SQL, Python and Tableau to analyze data and deliver insights.
• Translate findings into clear recommendations for senior stakeholders.
• Foster a culture of testing and learning with structured experiments and tracking.

Skills

Marketing measurement approaches

Communication skills

Cross-functional collaboration

Experimentation design

Tools

SQL

Python

Tableau

Job description

We’re looking for a strategic, data-driven Marketing Analytics Lead to elevate how we measure and optimize marketing performance. This role sits at the intersection of marketing, data science, and engineering—translating complex analytics into actionable insights that drive growth.

What You’ll Do

• Lead the design and execution of advanced measurement frameworks to evaluate marketing effectiveness across channels
• Leverage methodologies such as marketing mix modeling, multi‑touch attribution, and experimentation to inform investment decisions
• Partner closely with data science and engineering teams to build scalable analytics solutions and ensure data integrity
• Utilize tools like SQL, Python, and Tableau to analyze data, build models, and deliver actionable insights
• Translate analytical findings into clear, compelling recommendations for senior stakeholders
• Drive a culture of testing and learning through structured experimentation and performance tracking

What We’re Looking For

• Demonstrated expertise in marketing measurement approaches, including mix modeling, attribution techniques, and experimental design or causal analysis
• Strong foundation in data, analytics, and statistical modeling, with hands‑on experience using SQL, Python, and Tableau
• Proven ability to bridge business needs with analytical solutions in a collaborative, cross‑functional environment
• Excellent communication skills, with the ability to simplify complex concepts for non‑technical audiences

Let’s connect on LinkedIn!
linkedin.com/in/boydakelly