Senior Marketing Analytics & Insights Lead

3M; Maplewood (MN); Vor Ort; USD 124.000 - 152.000; Vollzeit

Zusammenfassung

3M in Maplewood, MN is seeking a Senior Marketing Performance Analyst to deliver campaign performance analytics, identify trends, and provide actionable recommendations to improve marketing effectiveness across assigned teams. You will partner with Global Integrated Marketing and cross-functional analytics teams to define KPIs, assess performance, and surface insights.

This role requires at least five years in marketing analytics, strong Power BI, SQL and DAX skills, and the ability to translate

Qualifikationen

• Bachelor’s degree or higher (completed and verified prior to start).
• Five (5) years of experience in marketing analytics, business analytics, business intelligence, data analysis or performance reporting in a private, public, government or military environment.
• Five (5) years of experience working with data to generate insights, recommendations, dashboards and business performance reporting.
• Five (5) years of experience with Power BI.
• Experience with DAX and SQL is preferred.
• Exposure to Adobe Analytics, CDP, and broader enterprise data environments is a plus.
• Understanding of digital marketing data flows across platforms and channels.

Aufgaben

• Delivering campaign performance analytics, identifying trends, and providing actionable recommendations to improve marketing effectiveness across assigned teams.
• Providing performance input for monthly business reviews, scorecards, KPI tracking, and other reporting needs to improve visibility and decision-making.
• Work through complex datasets, business rules, and system structures, partnering closely with IT and business stakeholders.
• Partnering with Global Integrated Marketing, and cross-functional analytics teams to define KPIs, assess performance, and surface insights, challenges, and opportunities.
• Translating business questions and complex marketing data into clear, concise insights and deliverables that support timely, data-informed decisions.
• Supporting reporting consistency, process efficiency, and adoption of automated reporting and insight tools while aligning with global performance standards and frameworks.
• Understanding of digital marketing data flows across platforms and channels.
• Familiarity with modeling techniques, including attribution, marketing mix modeling, and segmentation.

Kenntnisse

Marketing analytics experience

Problem-solving skills

Project management

Stakeholder engagement

Communication skills

Ausbildung

Bachelor’s degree or higher

Tools

Power BI

DAX

SQL

Python

Adobe Analytics

CDP

Snowflake/AWS/Azure

Jobbeschreibung

3M in Maplewood, MN is seeking a Senior Marketing Performance Analyst to deliver campaign performance analytics, identify trends, and provide actionable recommendations to improve marketing effectiveness across assigned teams. You will partner with Global Integrated Marketing and cross-functional analytics teams to define KPIs, assess performance, and surface insights.

This role requires at least five years in marketing analytics, strong Power BI, SQL and DAX skills, and the ability to translate