Senior Marketing Analytics & Measurement Strategist

Ovative Group; Minneapolis (MN); On-site; USD 75,000 - 93,000; Full time

Benefits offered by this job

Office in MSP

Travel to Minneapolis HQ

Generous vacation

401k match

Top-notch health insurance

Family formation benefits

Sabbatical program

Mobile/data stipend

Charitable giving

Shenanigan’s Day

Job summary

Ovative Group in Minneapolis seeks a Senior Analyst, Marketing Analytics & Measurement to lead client engagements and deliver data-driven insights. You will partner with account and measurement leads to drive activation and analytics, applying cross-channel analysis to inform strategic recommendations.

The role emphasizes strong communication, collaboration, and expertise in omni-channel measurement tools such as MMM/MTA, with opportunities for travel to client sites and internal teams.

Qualifications

• Excellent communicator and collaborator between multiple client and internal teams.
• Able to connect complex marketing data into tangible business paths.
• Experience within marketing industry (digital marketing preferred).

Responsibilities

• Client Engagement: Deliver best-in-class client experience on client engagements by helping craft and deliver workplans, workstreams, and analytics.
• Partner with Ovative client leaders on client success and value from marketing measurement.
• Develop cross-channel activation roadmap focused on enterprise goals.
• Develop visualizations to clearly communicate complex ideas to clients and internal teams.
• Translate cross-channel analysis and observations into actionable business insights.

Skills

Excellent communicator

Collaborative

Marketing analytics

Tools

Sequel

MMM/MTA models

Adobe Analytics

Google Analytics

Job description

Ovative Group in Minneapolis seeks a Senior Analyst, Marketing Analytics & Measurement to lead client engagements and deliver data-driven insights. You will partner with account and measurement leads to drive activation and analytics, applying cross-channel analysis to inform strategic recommendations.

The role emphasizes strong communication, collaboration, and expertise in omni-channel measurement tools such as MMM/MTA, with opportunities for travel to client sites and internal teams.